Volkswagen accidentally posted a press release on its website a month earlier announcing a new name for its US operations, “ Voltswagen of America, ” as it steps up efforts to compete with the likes of Tesla.
A company spokesperson declined to comment on Monday’s release, which was dated April 29 and has been removed from CNBC’s website. reported
The press release was incomplete, citing the need for an additional quote and photography from the car manufacturer in Chattanooga, Tennessee.
A person familiar with the company’s plans confirmed the release’s authenticity to CNBC, but asked to remain anonymous as the news was not yet intended to be made public.
The press release called the change a “public statement of the company’s future investment in e-mobility.”
The company has previously wired that it does not intend to be overthrown by electric car superstar Tesla, including announcing its ‘Power Day’, the company said. New York Times
New Volkswagen ID.4 electric SUV cars are ready for delivery to the automaker’s headquarters in Wolfsburg, Germany. The company accidentally posted a press release on its website a month earlier announcing a new name for its US operations: ‘Voltswagen of America’
According to the press release pulled from the company’s website, Voltswagen of America would remain an operating unit of Volkswagen Group of America. Scott Keogh, president and CEO of Volkswagen Group of America, speaks at a Volkswagen AG event in Los Angeles last year
The retracted announcement said Voltswagen of America, headquartered in Herndon, Virginia, would remain an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, which is headquartered in Wolfsburg, Germany.
Voltswagen will be fitted as an exterior badge on all gas-powered electric vehicle (EV) models with only the company’s iconic VW crest, the release said.
The new badge was not released as part of the seemingly accidental revelation of the new name.
The company planned to keep the dark blue color of the VW logo for gas vehicles to “ preserve elements of Volkswagen’s heritage, ” while using light blue to distinguish “ the new, EV-centric branding, ” the company said. release.
The Volkswagen ID.4 will be part of the US electric vehicle offering.
VW’s retracted press release called the US name change a “ public statement of the company’s future investment in e-mobility ”
The exterior of Volkswagen of America’s US headquarters in Herndon, Virginia, in September 2007. The headquarters will adopt the new US company name, Voltswagen of America, as a sign of its commitment to the electric vehicle market
Volkswagen has invested in multiple partnerships focused on battery technology, charging and self-driving software with plans to invest in six major battery factories, although battery electric vehicle sales were only 3% of the 9.3 million total vehicle deliveries last year. Forbes reported
General Motors – one of the other major electric vehicle manufacturers in the US along with Tesla – previously used the Volt name for a plug-in hybrid electric vehicle between 2010 and 2019.
Tesla, along with GM, is two of the largest electric vehicle manufacturers in the U.S. Founder Elon Musk has brought the auto company to the forefront of electric vehicles
A name change would be the latest EV news from Volkswagen, which held a ‘Power Day’ earlier this month to discuss its EV technologies and announced targets to significantly increase EV sales through the end of the decade.
The company expects that more than 70% of European sales of the Volkswagen brand will be electric vehicles by 2030, compared to a previous target of 35%.
In the US and China, it expects half of its sales to be electric cars in that time frame.
Tesla, meanwhile, is by far the market leader in electric vehicles, with nearly 82 percent of EVs sold in the US, according to ElectrekBut according to him VW is the market leader in Europe Market overview
Analysts at investment bank UBS have said Volkwsagen could be poised to become a stiff competitor globally – and the name change is another case where the company is pushing the gas towards that goal.
General Motors has made its first substantial logo change in more than half a century as part of its hub towards electric vehicles. The all-caps acronym that has appeared in the company logo since 1938 is written in smaller letters, with the space around the ‘m’ suggesting the shape of an electrical plug
Meanwhile, earlier this year, GM wouldn’t go as far as changing its name, but announced a new logo and ad campaign targeting electric vehicles.
The Detroit automaker’s new logo features the GM initials, albeit in lowercase, with the ‘m’ underlined in a nod to the Ultium battery cell platform supporting the company’s new EVs.
The blue logo letters are in a round box of the same color, replacing a white underlined GM in a dark blue block.