Home Politics Voice referendum: Gen Z and millennial Yes voters are told to hide their parents’ remotes, change their iPad’s language settings and demand their parents love them to save the Voice in Groom a Boomer campaign

Voice referendum: Gen Z and millennial Yes voters are told to hide their parents’ remotes, change their iPad’s language settings and demand their parents love them to save the Voice in Groom a Boomer campaign

by Alexander
0 comment
In a light-hearted new short film from Perth-based Berlin Creative, millennial and Gen Z Yes voters are asked to hide their remote controls from their boomer parents and switch their iPads from English to Danish in language settings to convince them to have discussions on Voice

Young supporters of Indigenous Voice in Parliament have been told to “prepare a boomer” to vote Yes on referendum day.

in a happy tone new short film From Perth-based agency Berlin Creative, Gen Z and Millennial voters are told to hide remote controls from their boomer parents and change the language settings on their iPads from English to Danish to convince them to have conversations about the Voice.

“Your uncle, your dad, your mom… you may be living in a house full of no’s, in a house full of no’s in the closet,” the ad says.

‘If we vote Yes, amazing things could happen. Cathy Freeman: she comes out of retirement, she wins 10 more golds. Ernie Dingo: out of retirement, 10 more seasons of Getaway.

‘Try to cry, try to beg. Say hello mom, hello dad, do you really love me? Because it doesn’t seem like you love me right now.

Another suggestion in the ad is to “buy your dad a drone” but refuse to give it to him “until they’ve voted.”

“But if they’re good, they can get a drone.”

Similarly, young voters are encouraged to give their mother gold-class movie tickets to see Barbie.

‘If we vote Yes, they will be able to tell their side of the story instead of us doing it. Has your mother ever told you one of your jokes?

Film director Tony Rogers said the goal of the film was to contrast some of the negative and hurtful discourse about the Voice.

‘Only 25 per cent of Australians aged 55 and over are expected to vote Yes for Voice. If we can change the mindset of baby boomers, we can make a big difference in the outcome. “Those boomers may not listen to the big campaigns, but maybe they will listen to their kids,” he said.

And Berlin Creative director Richard Bernie told 6PR Perth the advert is supposed to be taken in good humour.

“Whether it’s a yes or a no… that’s not the point,” he said.

In a light-hearted new short film from Perth-based Berlin Creative, millennial and Gen Z Yes voters are asked to hide their remote controls from their boomer parents and switch their iPads from English to Danish in language settings to convince them to have discussions on Voice

Anthony Albanese has remained steadfast in his belief that Australians will vote Yes to the Indigenous Voice proposal to Parliament when the referendum is held.

‘I just wanted to help people talk a little bit because everything has gotten a little heated. It’s become too much, we just need to lower the temperature a little.

As for the name of the film, Groom a Boomer, Bernie said he and his team wondered if it was going too far.

“We all got a little nervous about it,” he said.

“But it was the one we all remembered and we all chuckled, so we thought we’d move on.”

And strategy director John Linton said: ‘I know even in my own family there are different opinions. But maybe, just maybe, a little dry humor can resonate.

“If all else fails, I will tell my dad: I really want this and you will die soon, so please leave this yes vote as part of your legacy for your grandchildren.”

The short film has been produced pro bono and has no affiliation with the official Yes campaign.

Generation Z and millennials have the highest support for Voice of all age groups. Redbridge polls show Generation Z voting up to 60 percent in favor of the proposal, and millennials around 45 percent.

Meanwhile, 33 percent of Generation X are in favor, and that number drops to just 28 percent of baby boomers.

But that doesn’t mean young voters are a sure thing. Even the Yes vote within these groups has been trending downward in the polls as the referendum date approaches.

Yes campaigning groups Uluru Dialogue and Yes23 have consistently urged their young followers to talk to their loved ones about the Voice and why they are voting Yes.

Another suggestion in the ad is

Another suggestion in the ad is to “buy your dad a drone” but refuse to give it to him “until they’ve voted.”

Generation Z and millennials have the highest support for Voice of all age groups

Generation Z and millennials have the highest support for Voice of all age groups

You may also like