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Vodafone Red Connect – Building a more engaged and customer-focused workforce


It is important to keep staff member engagement up as business landscape shifts. Organisations that buy internal engagement platforms are much better placed to construct a more efficient and engaged labor force, adjust to altering market conditions, and remain ahead of the competitors.

Vodafone Ghana comprehends this well and has, for the previous couple of years, been engaging staff members on a platform called Red Connect. Vodafone Ghana produced Red Connect to assist workers bond, network, and rally around typical organisational causes.

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The platform is not just for networking. The current edition of Red Connect turned the concentrate on items, services, and consumers. On the night of 21 March, staff members of Vodafone Ghana on this edition of Red Connect collected for an internal test called “You believe you understand?”. The test was developed to evaluate workers’ understanding of Vodafone Ghana’s product or services.

“I can not overemphasise the requirement for organisations to develop a strong consumer focus within staff members,” states Ashiokai Akrong, Vodafone Ghana’s Human Resources Director. “We think that the more our workers learn about our product or services, the much better they can serve our consumers.”

Agents from different systems within the business participated in the acutely objected to occasion to win rewards. Workers ended up in their numbers worn conventional attires, echoing the Ghana month program.

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Popular Ghanaian star, David Dontoh, moderated the test competitors skillfully, including a touch of enjoyment to the occasion. He engaged the audience with his amusing remarks and humour, and his professionalism made the competitors run efficiently.

Vodafone Ghana’s strong concentrate on workers and consumers has actually won numerous distinguished awards. Previously this year, the distinguished Top Employers Institute revealed Vodafone Ghana as a Top Employer for Ghana and Africa. The Institute identified Vodafone Ghana as a Top Employer in Ghana 5 years back and in the 4 subsequent years afterwards as Top Employer in Ghana and Africa.

By leveraging Red Connect to cultivate staff member engagement and develop a customer-focused culture, Vodafone Ghana is setting itself up for long-lasting success in a competitive market.

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