Vizio’s free streaming service WatchFree Plus gets a new look and more channels

Vizio has revamped its WatchFree streaming experience, giving it a brand new look and adding a “plus” to the end of its service’s title. (Because if a streaming service doesn’t feature the symbol, does it really count?)

With the update announced today, the service formerly known as WatchFree is getting new navigation features to improve the search and discovery of free content with recommendations that cater to a viewer’s individual interest. In addition, the live programming guide now offers hundreds of free channels in a surprisingly wide range of genres – everything from comedy and sports to a long list of entertainment channels.

Vizio’s revamped WatchFree Plus service.
Image: Vizio

In addition, Vizio’s WatchFree Plus Program Guide now includes a “featured” category for seasonal content, themed collections, so-called “pop-up” channels (or hubs for limited-time programming) as well as Vizio-exclusive, custom-curated channels (these include one called Fork & Flight for Food Content and Vizio Investigations, the Crime Channel). Users with Vizio’s voice-activated remote control can navigate through the program guide that way, or the guide can be navigated by voice via SmartCast Mobile for iOS and Android.

According to Vizio, the free and ad-supported streaming service is one of the main sources of content on its SmartCast TVs. And viewing behavior data — that is core of its advertising activities — was “the key” to the WatchFree Plus redesign, the company said. Users who wish to opt out of Vizio’s viewing habits data collection or delete viewing data can do so through the “reset and admin” menu of their system settings. Detailed instructions for finding the setting may include: found here.

“WatchFree+ provides audiences with access to the channels and programming you expect with cable, but in a free streaming environment that makes it easy to personalize and customize the entertainment experience,” said Katherine Pond, vice president of business development at Vizio, in a statement. statement. .