The viral TikTok trend featuring Bella Hadid’s voice has been criticized for ‘raising eating disorders’ – after people started using it to post videos highlighting the things they do to stay thin.
The audio, containing the model, 26, saying “My name, my name is Bella Hadid,” has been used in more than 50,000 videos across the app.
People use sound to show things they’ve done recently that made them feel like models—like ordering fries without salt, adding more lettuce to burrito bowls, choosing a salad for dinner, and cutting back on dessert.
But when users started posting videos showing them joking about not eating at all, skipping meals, and starving themselves, some people felt it was overdone.
A viral TikTok voice featuring Bella Hadid is being criticized for ‘raising eating disorders’ – after people started using it to post videos highlighting the things they do to stay thin
People are using the audio, featuring the model, 26, and saying, “My name, my name is Bella Hadid” to show things they’ve done recently that made them feel like models.
But when users started posting videos showing them joking about not eating at all, skipping meals, and starving themselves, some people felt it had gone too far.
“I’m only after chewing gum for breakfast,” one TikToker user wrote, while latching onto the quote from Bella.
“I’m only after chewing gum for breakfast,” wrote one TikToker user, while mouthing the quote from Bella.
Another person said in another video: “I’m after losing my appetite for the past three weeks from grief.”
A third person’s TikTok read, “Me when I don’t eat in the morning before school.”
Another video showed a woman showing off her physique while Bella’s voice was playing in the background.
“When you go through a breakup and lose the urge to eat,” she wrote.
Others from TikToks said, “I’m when I only eat air for breakfast,” “I’m after not eating anything all day,” “I’m when I sleep till 4pm so I miss breakfast and lunch,” and “I’m after surviving on nothing but a bottle of water.” And a piece of gum for seven hours at school.
And while many of the videos were posted in jest, that didn’t stop several people from breaking down the trend and pointing out the potential dangers it could pose to people with eating disorders.
“I’m watching videos under this sound that all trigger my ED,” one TikToker, Victoria Paris, wrote in her video, in her video, which showed her staring at the camera with a terrified look on her face.
Another person said in another video: “Me after losing my appetite for the past three weeks from grief.”
Another video showed a woman showing off her physique while Bella’s voice was playing in the background. “When you go through a breakup and lose the urge to eat,” she wrote.
Others from TikToks said, “Me after not eating anything all day,” and “Me after seven hours of school surviving on nothing but a bottle of water and a piece of gum.”
Several people who agreed with Victoria took to the comments section to share their discontent, with one person writing, “A little more than that.”
Another user commented, “I try to laugh like I’m not going to think about it for the rest of the day.”
“Same, it’s so exciting,” another agreed, while another TikToker added, “I’m so glad I’m not alone when I see these videos.”
“No really, they give me ideas,” another admitted.
I hate this trend. I hate how they quietly make fun of her and tease people at the same time… why can’t they just turn it into something positive? another commenter asked.
Another person said, “Yeah, that’s not funny at all, and people are making jokes, glorifying disordered eating habits, undereating, and praising Bella when her weight is not very healthy.”
Back in March, Bella detailed her personal struggles with body image Vogue magazine Magazine Revealed She developed anorexia during high school.
The 26-year-old said she was prescribed extended-release Adderall for her inattention, as doctors thought she suffered from ADHD, but Bella claimed the drug’s appetite-suppressing effect led to an eating disorder.
“I was on this calorie-counting app, which was the devil for me,” she recalls. I would pack my mini lunch with the three raspberries and a celery stick.
While many shared the trend, others are criticizing it for ‘glamorizing’ disordered eating, and one TikToker wrote in a video that it even ‘induced’ her eating disorder.
Several people who agreed with Victoria’s opinion took to the comments section to share their displeasure, with one person writing, “People normalize behavior, it’s so sad.”
I was just trying, I realize now, to feel in control of myself when I felt out of control of everything else.
While Bella said she now has a healthy relationship with food, she admitted that she still struggles with feelings of disfigurement.
“I can barely look in the mirror to this day because of that period in my life,” she revealed.
During the interview, Bella also explained how she felt “ugly” and “unnice” compared to older sister, Gigi Hadid, while growing up.
Bella went on to note that the public’s criticism of her appearance made her feel as if she didn’t deserve to be considered a model.
She explained, “I suffered from imposter syndrome where people made me feel like I didn’t deserve any of this.”
People always have something to say, but what I have to say is that I am always misunderstood in my line of work and by the people around me.
You’re the ugly sister. I was brunette. I wasn’t as cool as Gigi, nor was I outgoing. That’s really what people have said about me. And unfortunately, when you are told things many times, you only believe them.
I always ask myself, How did a girl with incredibly insecurities, anxiety, depression, body image issues, eating issues, who hates being touched, who has extreme social anxiety—what was I doing in this business? But over the years she has become a good actress.
“I put on a very smiley face, or a very strong face.” I always felt I had something to prove.
Back in March, Bella detailed her personal struggles with body image to Vogue, revealing that she developed anorexia during high school.
While Bella said she now has a healthy relationship with food, she admitted that she still struggles with feelings of disfigurement. She is seen as a child with her sister, Gigi Hadid
People can say anything about my appearance, how I speak, and how I act. But in seven years I’ve never missed a job, canceled a job, been late to a job. No one can say that I do not work …
She also told the outlet that she previously had to seek professional help for depression — and checked herself into a treatment facility for two weeks.
She went on to say that the fashion industry can “make or break you” and she has to work hard to make sure she doesn’t neglect her mental health.
“To have to get up every morning with that mind — it’s not nice,” she said. So now all I do in my personal life is literally make sure my mental state stays above water.
Fashion can make or break you. And if that’s the case, you need to make a conscious effort every single day that it doesn’t break you. There is always a little sadness in love.
For three years while I worked, I would wake up every morning hysterical, in tears, and alone.
I won’t show anyone that. I’d go to work, cry over lunch in my little green room, get on with my day, go to whatever random little motel I’ve been in for the night, cry again, get up in the morning, and do the same thing.
For a long time, I didn’t know what I was crying about. I’ve always felt so lucky, and that’s only going to make me even sadder for myself. There were people on the internet saying, “You’re living such an amazing life.”
So how can I complain? I have always felt that I have no right to complain, which means I have no right to get help, and this was my first problem.