Viewers SLAM Channel 7 to broadcast ‘cheap, condescending’ coronavirus promo with celebrities claiming ‘we’re all together’ from their mansions
Channel 7 has received less positive responses for its new ‘All In This Together’ corona virus promotion.
In the video, a bevy of Channel 7 stars, including Samantha Armytage, David ‘Kochie’ Koch, Manu Feildel and Sonia Kruger, share encouraging words to fans via video message.
“A message from our family to yours during this difficult time. Remember, we’re in this # together, ” the network wrote on social media as it launched the new campaign on March 23.
Many, however Reddit users were unimpressed and called the saccharin promo condescending, cheesy and tone deaf.
“We’re all in this together, they say. With their jobs, their 5-bedroom homes and their uninterrupted supply of disposable income, ”one user complained.
Another added, “I would feel better if the celebs were actually donating money to organizations and people in need instead of sitting on their wealth and saying ‘we’re here for you’.”
Backlash: Viewers slammed Channel 7 for broadcasting ‘cheap, condescending’ coronavirus promo with celebrities claiming ‘we’re all together’ from their mansions. On the photo: Sonia Kruger in the promo
Other viewers pointed out that while TV stars are almost guaranteed to keep their jobs after the COVID-19 pandemic, many workers may not.
“I would like to stay home safely, but apparently my job as an engineering firm is ‘essential,'” sneered one viewer.
Viewers also challenged the celebrities to keep their money in place.
Heartfelt: In the video, a bevy of Channel 7 stars, including Samantha Armytage (left) and Manu Feildel (right), share encouragement to fans through a video message
“We’re all in this together, they say. With their jobs and their 5-bedroom homes: Viewers lashed out at Channel 7 via Reddit, with some blowing up the saccharin promo as condescending, cheesy, and tone-deaf.
“Actions speak louder than words!” a viewer raged.
“To say that empty platitudes must be seen to do the right thing without supporting it with action is very transparent,” she added.
Some users even compared the ad to Gal Gadot’s controversial rendition of Imagine.
Imagine that! Some users even compared the ad to Gal Gadot’s controversial rendition of Imagine. In the photo: Gal Gadot
On March 20, Gal and her famous friends were branded ‘out of touch’ by publishing a video of them singing John Lennon’s iconic hit while in isolation.
While the A-listers wanted to draw fans’ hearts, social media users quickly beat the stars for their wacky showing.
“I don’t know how millionaires singing about ‘no belongings’ from their mansions should ease my anxiety,” one user wrote at the time.
Pandemic: As of Thursday afternoon, there are 6,104 confirmed cases of coronavirus in Australia, including 51 deaths