Ashley Graham has become the latest in a slew of celebrities to endorse a wellness-focused non-alcoholic drink, joining Blake Lively, Bella Hadid, Katy Perry and more.
The stunning supermodel, 36, shared a video with her 1.9 million TikTok followers on October 7 showing off her new drink of choice.
“Found calm in the middle of Paris Fashion Week, thanks to Trip,” Ashley captioned on TikTok.
Ashley was thirty minutes late to the Vaillant show in Paris while drinking the relaxing cocktail of Travel drinkswho created a collaboration with Calmthe mental health company and meditation app that features celebrities on its platform.
Many stars are giving up alcohol or simply changing their drink of choice for more wellness-focused options, as well as investing in them.
Ashley Graham, 36, is the latest in a slew of celebrities to endorse a wellness-focused non-alcoholic beverage, joining Blake Lively, Bella Hadid, Katy Perry and more.
In the TikTok video, the Victoria’s Secret model went about her busy Paris Fashion Week while drinking the canned drink.
The limited-edition drink calls itself “canned calm” and aims to bring mindfulness to a new audience.
In the video, the Victoria’s Secret model walked around her busy Paris Fashion Week while drinking the canned drink.
The mother of three donned a black mesh dress, sat front row, was photographed by paparazzi with her friend Barbara Palvin, and relaxed in her luxurious hotel room at the 5-star Shangri-La Paris, all with her soft drink.
The limited-edition drink, for which Ashley is an ambassador, calls itself “canned calm” and aims to bring mindfulness to a new audience.
Every customer who purchases the blend can receive a free three-month Calm Premium membership, which is usually valued at $45.
The Calm app gives listeners access to an extensive library of meditation and sleep stories from celebrity voices like Harry Styles and Camila Cabello.
Calm’s lively collaborative drink, which contains lion’s mane, magnesium, ashwagandha and other calming ingredients, is available at top-rated darlings like Soho House, Erewhon and more.
The 29-calorie cans come in Raspberry, Orange Blossom, Cucumber Mint, Elderflower, Peach and Ginger and blood orange, rosemary.
‘I partnered with TRIP because they are redefining what it means to find calm. The flavor is exquisite and I love the functionality. The ingredients are elite in the perfect way – they really nailed it,” Ashley said.
Paul Wesley is another Trip fan, and he’s not the only celebrity investing in a non-alcoholic brand (although The Vampire Diaries star is also investing in his own liquor brand, Brother’s Bond Bourbon).
Ashley stunned during Paris Fashion Week in September, showing off her curves while appearing at the shows.
Blake Lively, a noted teetotaler, launched Betty Buzz, a popular sparkling soft drink brand.
However, the Gossip Girl alum caused quite a stir when she announced that the brand would also be launching alcoholic beverages in 2023, as she does not drink alcohol.
Katy Perry launched a line of non-alcoholic sparkling snacks called De Soi, which are a “healthy alternative to alcoholic beverages.”
Meanwhile, pop star Kylie Minogue offers a range of wines and prosecco, which also includes a non-alcoholic option.
Bella Hadid is another founder of the brand and has been open to swapping alcohol for products from her Kin Euphorics beverage line, which is made with adaptogens, nootropics and botanicals.
Since it was founded by husband and wife duo Dan and Liv, Trip has been on a mission to help people find calm, and the drink has expanded its presence in Europe and the United States.