The Victoria’s Secret Fashion Show is set to make a comeback in 2023.
The news was first reported by Retail dive after the company’s fourth quarter of 2022 call income on Friday.
“We will continue to lean on the marketing spend to invest in the business, both at the top of the funnel and also to support the new version of our fashion show, which will take place later this year,” chief financial agent Timothy Johnson revealed.
This was reported by a spokesperson for the company People the company is committed to championing women and is “always innovating and coming up with ideas in all areas of the company to keep our customer at the center of everything we do.”
The annual fashion show was a glamorous tradition dating back to 1995.
Comeback: The Victoria’s Secret Fashion Show will make a comeback in 2023, the company announced on Friday; Sadie Newman seen in 2018
Cancelled: The company dropped the Victoria’s Secret Angel title in 2019 due to criticism that the brand was not including models of all shapes and backgrounds; the show depicted in 2018
The televised catwalk not only featured scantily clad models, but also featured performances by musical guests including Bebe Rexha, Halsey, Rita Ora, Kelsea Ballerini, Shawn Mendes and more during the final show in 2018.
The company canceled the show and dropped the Victoria’s Secret Angel title in 2019 amid criticism that the brand was not including models of all shapes and backgrounds.
Purchases by women aged 18 to 49 had been declining for several years prior to the move.
A scathing article from 2020 in The New York Times including allegations of misogyny, bullying and harassment by former Chief Marketing Officer Ed Razek.
It also raised concerns about L Brands Chief Executive Leslie Wexner’s longtime friendship with convicted felon Jeffrey Epstein prior to his death in prison.
Epstein was awaiting trial at the time on charges of underage sex trafficking.
The 2022 Hulu Documentary, Victoria’s Secret: Angels and Demonscontinued to focus the microscope on the corporate culture of the lingerie brand.
The three-part series contained claims of body shaming, misogyny and discomfort that the PINK line, which was aimed at teens and teens, made girls feel bad about themselves.
Victoria’s Secret was separated from its parent company in 2021.
It is now looking to regain its reputation and its grip on its corner of the lucrative intimate market.
A peruse of the Instagram site shows photos of young women of various shapes, sizes and ethnic backgrounds, including women of color and non-binary women.
Tennis great Naomi Osaka, 25, has also collaborated with the designers on a collection of comfortable sleepwear and intimate wear.
Multimedia extravaganza: The televised runway featured scantily clad models as well as performances by musical guests including Bebe Rexha, Halsey, Rita Ora, Kelsea Ballerini, Shawn Mendes and more at the final show in 2018
Inclusion: A perusal of the Instagram site shows photos of young women of various shapes, sizes, and ethnic backgrounds, including women of color and non-binary women. Tennis great Naomi Osaka, 25, has also collaborated on a collection of comfortable sleepwear
Competition: The intimate market has become more competitive, with celebrities such as Kim Kardashian and Lizzo launching their own brands. Skims launched in 2019 and Yitty took off in April 2022
That said the Grand Slam champion, who is expecting her first child Fashion it was the new commitment to inclusion that led her to come on board.
“Basically speaking to everyone at Victoria’s Secret and seeing how inclusive it was… I remember arguing with them about how I’d never seen anyone in their stores who looked like me.”
“I thought it would be really great to change the view,” she said.
Victoria’s Secret has faced competition from famous brands, such as Lizzo’s Yitty brand, Rihanna’s Savage X Fenty, and Kim Kardashian’s Skims.