Victoria Beckham is looking forward to her fashion career after her designer items were caught up in the fallout from the collapse of fashion group Matches.
The Spice Girl is focusing on her anticipated collaboration with Mango, her first foray into the affordable market.
Her signature slip dresses, knitwear and tailoring have been recreated at a more affordable price, compared to the £90 she charges for a T-shirt from her eponymous brand, which launched in 2008.
While she’s finally turning a profit on her cash-strapped line, Victoria’s pricey designer pieces have found themselves in trouble again this week.
The Mail On Sunday has revealed what the star has called “the mother of all comebacks” following the collapse of fashion group Matches.
Victoria Beckham is looking forward to her fashion career after her designer items were caught up in the fallout from the collapse of fashion group Matches.
The former Spice Girl and bosses at her VB brand demanded the online retailer return all the summer stock it sent her in March, only to discover days later that the company had gone bust.
A VB source says he has been working with Mike Ashley’s Frasers Group, which bought Matches last December, to get his clothes back because he fears the company, now in administration, will not pay him.
There are currently 68 VB lines for sale on the web. The source said: “Matches continues to sell designer clothes online and has promised to pay for everything.” But some brands, like VB, have insisted on taking back stock so they can sell it themselves. Not everyone is convinced that Mike Ashley’s company (and the administrators) will pay up.’
Different brands have their own agreements with Matches. In the case of VB, Victoria has ordered the return of her entire collection, something that has been agreed in principle. Smaller brands had to cancel stock and now face losing their business.
Her April 23 launch with Mango comes at a good time for the fashion star.
Victoria revealed in an interview with WWD that she had decided to work with Mango to “speak to a broader audience in a way that feels relevant to my brand and preserves my aesthetic and DNA.”
And in a new interview with Fashion This week he insisted that he hasn’t compromised on quality, promising that “when you invest in one of these pieces, you won’t just wear them for one season, they’ll be pieces that you’ll keep in your wardrobe and wear for a long time.” and again.’
Victoria called the collection “timeless” and gushed, “I think people will be very surprised at how strong the fashion message is in each garment.”
The Spice Girl is focusing on her anticipated collaboration with Mango, her first foray into the affordable market (pictured at her S/S 2024 show in Paris).
Her signature slip dresses, knitwear and tailoring have been recreated at a more affordable price, compared to the £90 she charges for a T-shirt from her namesake brand.
And industry experts agree that moving to the high street is exactly what designers like Victoria should be focusing on.
speaking to Harper’s Bazaar This week, Dr Bethan Alexander, professor of fashion marketing and retail at London College of Fashion’s Fashion Business School, said there are huge benefits for both designers and high street stores.
“Collaboration between designers is a viable opportunity to increase market share while designers maintain their position in the market,” he explained.
‘The luxury market is currently facing unprecedented challenges, which is why it is especially important. Maintaining sales is difficult, but the quick and relatively easy cash injection through partnerships is attractive.’
Victoria Beckham X Mango will be available to purchase from April 23 on Mango.com.