Victoria & # 39; s Secret has been accused of stealing designs from the Fleur du Mal collection of the lingerie brand – since it was revealed that an employee purchased $ 12,000 worth of pieces from the rival company for allegedly copying.
The accusations were first made by Prada diet, an Instagram account run by fashion insiders that focuses on embarrassing brands and celebrities for pirating designs, on Friday after the release of Victoria & # 39; s Secret & # 39; s fall lingerie collection.
An affiliated buyer with Victoria & # 39; s Secret allegedly bought $ 12,656 worth of lingerie from Fleur du Mal and then copied it for the new collection, based on Diet Prada's income.
Find the difference: Victoria & # 39; s Secret (right) was accused by Instagram page Diet Prada on Friday of copying the designs from Fleur du Mal (left) for the upcoming fall collection
Another example: In Diet Prada & # 39; s post, it shared two comparison shots of Fleur du Mal & # 39; s (left) lingerie alongside Victoria & # 39; s Secret & # 39; s (right) upcoming collection
Not good: the investigation went deeper into discovering one of Victoria & # 39; s Secrets employees who reportedly bought $ 12,656 in Fleur du Mal & # 39; s lingerie
& # 39; Half of the order was for Fleur du Mal & # 39; s embroidered and appliqued Lily bras & panties, the duplicate of which did not appear on the US website and Instagram two days ago (for the half the price), & # 39; explained the post.
It contains side-by-side comparisons of two designs from both Fleur du Mal and Victoria & # 39; s Secret – and neither comparison showed much difference between the original design and Victoria & # 39; s Secret & # 39; s new collection.
The potentially imposed designs of Victoria & # 39; s Secret, however, become more complicated because Fleur du Mal's founder, Jennifer Zuccarini, previously worked as a design director at the lingerie brand from 2008 to 2011.
When leaving Victoria & # 39; s Secret, Zuccarini created Fleur du Mal the following year as a high-end lingerie option for women.
The brand has been expanded extensively since 2012 with ready-made garments.
In 2017, Fleur du Mal was called & # 39; Hollywood & # 39; s go-to lingerie line & # 39; by the Observer after obtaining an abundance of A-list customers, including the Kardashian family, Ashley Graham, Lady Gaga and Sienna Miller.
Although it seems that the newer brand continues to grow in popularity, Victoria & # 39; s Secret has encountered recent problems with sales and falling ratings.
This week, shares of the Victoria & # 39; s Secret parent company L Brands fell by more than five percent after it appeared that Jeffrey Epstein, who was arrested on July 6 for indictments for sexual trafficking, had a & # 39; was from his CEO.
Research? The items purchased by the associated buyer (pictured is the receipt) include the bras that appear to have been ripped off by Victoria & # 39; s Secret
Huge cost: the associated buyer purchased a total of $ 12,656 lingerie from the competitor of Victoria & Secret's
Coincidence? The accusations come after Victoria & # 39; s Secret shared its new collection for the consumer earlier this week
Full explanation: Diet Prada accused Victoria & # 39; s Secret of the knockoffs and revealed the relationship between the brand and Fleur du Mal
Allegedly, Epstein managed the fortune of billionaire Leslie Wexner, which is worth an estimated $ 4.7 billion.
Although Wexner was not accused of any offense, news of his connection with Epstein sent the L Brands stock to a deep dive, with the observer reporting Tuesday that Wexner had personally lost 53 million of his 17.35 percent ownership in the company.
Victoria & # 39; s Secret has also reportedly seen a decline in sales, according to CNBC.
And the Epstein scandal is not the only controversy to create a cloud over Victoria & # 39; s Secret last year.
The brand also made the headlines in November prior to the annual Victoria & # 39; s Secret Fashion Show when Chief Marketing Officer Ed Razek made controversial comments to Fashion about the inclusion of transgender and plus-size models.
& # 39; Shouldn't you have transsexuals on the show? No. No, I don't think we should do it, & he said then. & # 39; Well why not? Because the show is a fantasy. It is a 42-minute entertainment special. That is what it is. & # 39;
During the interview, Razek also claimed that the brand tried to have a separate special with plus-size models, but it did not hit the ratings that the company wanted.
Speaking: Fleur du Mal hasn't made the Victoria & # 39; s Secret controversy public yet, but the brand has shared a photo of its own lingerie online after the Diet Prada post went live
Interesting timing: it remains unclear whether Fleur du Mal's message with the original collection was the brand's way to subtly attack Victoria & # 39; s Secret for allegedly stealing designs
& # 39; Nobody had an interest in it, still not, & # 39; he said.
Razek later apologized for his comments after the immense play of consumers aroused.
The Razek kickback may have hurt the brand when it unveiled its 2019 Victoria & # 39; s Secret Fashion Show, as it was the lowest ratings ever of the show. Wexner later announced that the brand would leave network television to commemorate the traditional Victoria & # 39; s Secret Fashion Show & # 39 ;.
Now Victoria & # 39; s Secret may have to raise Diet Prada's allegations about possible stealing designs from Fleur du Mal.
DailyMail.com has approached both Victoria & # 39; s Secret and Fleur du Mal about the allegations.
Fleur du Mal still needs to speak publicly about the designs that may have been imposed, but the brand's Instagram page has shared an image of the embroidered bra to announce the return to the website – shortly after Diet Prada shared his accusing message.
& # 39; Our favorite Lily Embroidery collection is back & # 39 ;, the brand wrote in the caption.
It remains unclear whether Fleur du Mal's message with the original collection was the way to subtly attack Victoria & # 39; s Secret for allegedly stealing designs.
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