Hip-Hop culture-defining brand names VIBE and Def Jam Records signed up with forces for a high-energy SXSW display in collaboration with SAG-AFTRA’s Hip-Hop Alliance. On Wednesday night (March 15), the Hip-Hop brand names and the union (understood for representing home entertainment and media specialists consisting of hip-hop artists, DJs, and more) brought a celebratory night to Austin, Texas with a slate of efficiencies from the label’s lineup of artists. Called “Hip-Hop’s Next & Now,” the occasion was held at EMPIRE Garage and included a lineup that consisted of headliner Jadakiss, in addition to sets from Armani White, Lil Migo, Swavay, Pap Chanel, Marqus Clae, D Sturdy, and Philly Goats. After the doors to the place opened at 8 p.m., the constant stream of participants slowly became a sea of fans. By the time the clock struck 9, the crowd– which was hyped up by the host and DJ HTX– was bursting with energy and anticipation of the very first act. After numerous cuts were played from the Def Jam brochure, consisting of classics like LL Cool J’s “Bad” and Jay-Z’s “Hard Knock Life,” D-Sturdy struck the phase for the opening efficiency and did not dissatisfy. Marques Clae at the VIBE x Def Jam “Hip-Hop’s Next & Now” SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas. Christopher Polk Being that March is the month of females, the existence of a girl speaking with and for that group was critical to the ‘Hip-Hop’s Next & Now’ display’s success. Increasing star Pap Chanel filled that function and more upon enhancing the crowd with her existence, charging into an efficiency of her track “Apple Jacks,” which triggered a quick response from the crowd. Moving her body in a sexy way while providing her lyrics, the Atlanta native shined intense on the phase with a quick-strike efficiency that left participants demanding more. Lil Migo at the VIBE x Def Jam “Hip-Hop’s Next & Now” SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas. Christopher Polk One rap artist who made an impression on those present at the display was Swavay, the second of 2 ATL associates on the costs. The jolly innovative won the crowd over by large force, presenting a mad set loaded with fascinating minutes. Armani White at the VIBE x Def Jam “Hip-Hop’s Next & Now” SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas. Christopher Polk In addition to the arranged efficiencies, fans were dealt with to a couple of unique surprises, as several Hip-Hop legends and superstars remained in the structure to take pleasure in the celebrations and reveal assistance. Star and vocalist Rotimi moved through, while rap icon Kurtis Blow provided an efficiency of his traditional single “The Breaks” and provided a wholehearted speech to the crowd concerning his love for the culture. The Harlem native and cofounder of the SAG-AFTRA partner Hip-Hop Alliance voiced his desire to see it continue to progress and grow through the efforts of those who’ve strolled in his steps. Another unintended minute was when Papoose took the phase for an unscripted efficiency, which was favored and kept in mind as one of the highlights of the night. Jadakiss at the VIBE x Def Jam “Hip-Hop’s Next & Now” SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas. Christopher Polk See extra images from the night listed below. Papoose at the VIBE x Def Jam “Hip-Hop’s Next & Now” SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas. Laetitia Mumford Pap Chanel at the VIBE x Def Jam “Hip-Hop’s Next & Now” SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas. Laetitia Mumford (L-R) Def Jam A&R Shana Sherman, D-Sturdy & Philly Goats, Saadi Four and Def Jam CEO Tunji Balogun participate in the Def Jam Recordings x VIBE ‘Hip-Hop’s Next & Now’ SXSW Showcase provided by SAG-AFTRA’s Hip-Hop Allianceat Empire Garage on March 15, 2023 in Austin, Texas. Tim Mosenfelder/Getty Images for VIBE x Def Jam Recordings Marqus Clae carries out throughout the Def Jam Recordings x VIBE ‘Hip-Hop’s Next & Now’ SXSW Showcase provided by SAG-AFTRA’s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas. Tim Mosenfelder/Getty Images for VIBE x Def Jam Recordings Def Jam CEO Tunji Balogun, Pap Chanel, Marqus Clae, Jadakiss, Armani White and visitor go to the Def Jam Recordings x VIBE ‘Hip-Hop’s Next & Now’ SXSW Showcase provided by SAG-AFTRA’s Hip-Hop Allianceat Empire Garage on March 15, 2023 in Austin, Texas. Tim Mosenfelder/Getty Images for VIBE x Def Jam Recordings Armani White carries out throughout the Def Jam Recordings x VIBE ‘Hip-Hop’s Next & Now’ SXSW Showcase provided by SAG-AFTRA’s Hip-Hop Alliance at Empire Garage on March 16, 2023 in Austin, Texas. Tim Mosenfelder/Getty Images for VIBE x Def Jam Recordings Jadakiss carries out throughout the Def Jam Recordings x VIBE ‘Hip-Hop’s Next & Now’ SXSW Showcase provided by SAG-AFTRA’s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas. Tim Mosenfelder/Getty Images for VIBE x Def Jam Recordings
VIBE And Def Jam Bring The Hip-Hop Heat To Austin, Texas With SXSW Showcase
