& # 39; Revolutionary & # 39; vegan meat company launches products in Australia including a hot dog and a BLEEDS burger
- Vegan meat products from Moving Mountains are now sold in Woolworths
- The company sells hot dogs and hamburgers that bleed thanks to beet juice
- Both products look like real meat in terms of taste and texture
A revolutionary vegan meat company has launched its products in Australia, including a vegetable hot dog and a hamburger than bleeds.
Moving Mountains will now be sold exclusively through Woolworths stores in Australia and will also be on display at Henry & # 39; s Burgers in Melbourne.
Competition in the vegetable meat sector is expected to increase, with the east coast of Australia rival top markets for vegetarian products in London and California.
Moving Mountains will now be sold exclusively through Woolworths stores in Australia and will also be on display at Henry & # 39; s Burgers in Melbourne
A revolutionary vegan meat company has launched its products in Australia, including a vegetable hot dog and a hamburger than bleeds
The UK-based company was founded in 2016 by Simeon Van der Molen, The Sydney Morning Herald reported.
He started the company after a doctor told him to cut red meat to lower his cholesterol critically.
But when he went to the supermarket, his options were scarce.
& # 39; The hamburgers consisted of falafels pressed in the shape of a hamburger. I wanted to eat that could be enjoyed. I wanted great tasting, juicy vegetable burgers that taste like the real thing, & said Mr. Van der Molen.
He expected the company to be profitable within the first year due to the quality of the product.
& # 39; We put that down on product quality, branding and true passion in what we do and what we believe in and unwavering power and tenacity, & # 39; he said.
Woolworths approached Moving Mountains about storing the products and has already sent three shipments of hamburgers and hot dogs.
& # 39; Woolworths is on a mission to increase their range of vegetable meat and I am actually very happy to be working with them, & # 39; said Mr. Van der Molen.
The UK-based company was founded in 2016 by Simeon Van der Molen (pictured with the product)
The vegetable alternatives compete with animal meat for both taste and texture, with beet juice as a & # 39; bleeding & # 39; effect.
In just two years, the company has quickly grown to a $ 180 million empire in Europe and expanded to the United States.
Van der Molen challenges skeptics to try the hot dogs, because he believes that they look eerie at the real thing thanks to sunflower seeds.
The ingredient was an & # 39; absolute revelation & # 39; which helped the company replicate the real thing and distinguish itself from competitors.
& # 39; We tried using different proteins such as soy, wheat and none of them worked really well until we came across sunflower seeds, & # 39; Mr. Van der Molen said news.com.au.
& # 39; No one else has anything like this in the world. & # 39;
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