100 Thieves, a popular esports organization and lifestyle brand, has announced that two of the largest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now be co-owners.
“As a streamer and former pro player, I’ve always wanted 100 Thieves to be an organization led and built to be a platform for content creators,” Haag said in a statement. “Rae and Jack have been with us since 2018 and 2019 respectively, making a significant contribution to 100 Thieves. They deserve recognition for what they have done for the company so far – and we want their strategic input into what we can all do together in the future. ”
Hofstetter and Dunlop join 100 Thieves founder and CEO Matthew “Nadeshot” Haag, rapper Drake, music industry talent manager Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert in the ownership group.
Hofstetter joined 100 Thieves October 2018, and has become a fixture in 100 Thieves’ content and on YouTube, where she has done so 3.3 million subscribersShe left Twitch to stream exclusively on Google’s video platform in January 2020 (although she did appear on Twitch as part of Jimmy Fallon’s debut stream on Tuesday).
Happy to announce that I am officially a co-owner of 100 Thieves!
It’s been almost 3 years since I joined the team and I never expected this path to lead to this.
I am proud to be one of the first female co-owners in esports and beyond, excited for our future together! pic.twitter.com/hb5uxI8rea
– rae ☀️ (@Valkyrae) April 7, 2021
Dunlop became part of 100 Thieves in May 2019, and, like Hofstetter, has become one of the most recognizable faces of the organization. He also switched from Twitch to stream exclusively on YouTube, even before Hofstetter, making the switch in November 2019. He did. 3.27 million followers on the platform.
Hofstetter and Dunlop will both receive equity in 100 Thieves, reports The New York TimesIn their new roles, they will be more involved in 100 Thieves’ business strategy, including “helping to identify and attract new talent, create new programs and other initiatives,” said a press release. They both will also continue to create content.