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Vacay Swimwear: How best friends who noticed a ‘hole in the market’ built a huge company

Two best friends who launched a fashionable men’s swimwear business in 2017 will hit $ 2.4 million in revenue next fiscal year.

Vacay swimwear launched in early 2017 by founders Jordy Kallios and Corey Decandia, both 25, from Adelaide, South Australia.

The pair decided to start their own business after noticing a “ huge gap in the Australian market ” for stylish and affordable men’s swim shorts.

The idea came about during their European summer vacation in 2016 when they saw other men wearing bright, multi-colored shorts – a style the duo had a hard time finding at home.

Speaking to FEMAIL, the pair said their achievements were not overnight success, but triumphed through continued hard work and dedication to the brand.

Vacay Swimwear was launched in early 2017 by founders Jordy Kallios (pictured left) and Corey Decandia (pictured right), both 25, from Adelaide, South Australia

Vacay Swimwear was launched in early 2017 by founders Jordy Kallios (pictured left) and Corey Decandia (pictured right), both 25, from Adelaide, South Australia

The pair decided to start their own business after noticing a huge gap in the Australian market for stylish and affordable men's swim shorts

The pair decided to start their own business after noticing a huge gap in the Australian market for stylish and affordable men's swim shorts

The pair decided to start their own business after noticing a huge gap in the Australian market for stylish and affordable men’s swim shorts

Jordy said the product development process took up to eight months to ensure their swimwear met the highest possible market standards

Jordy said the product development process took up to eight months to ensure their swimwear met the highest possible market standards

Jordy said the product development process took up to eight months to ensure their swimwear met the highest possible market standards

After returning home from their overseas trip, Corey and Jordy started designing and making shorts for themselves and some friends.

While both founders studied marketing at university before starting the brand, neither have a business or textile background.

“We had no idea of ​​manufacturing, making clothes, sewing or what it takes to run a business, so there was a lot of trial and error in the beginning,” said Jordy.

“But we kept going and changing the samples until we had the perfect fit we wanted.”

Jordy said the product development process took up to eight months to ensure that their swimwear met the highest possible market standards.

From the beginning of trading to the present day, the pair has been designing and leading the creative direction of the brand.

Both Corey and Jordy have worked full time for the company to further grow the brand and achieve maximum potential.

In conversation with FEMAIL, the pair agreed that their achievements were not overnight successes, but were overcome by constant hard work and dedication to the brand

In conversation with FEMAIL, the pair agreed that their achievements were not overnight successes, but were overcome by constant hard work and dedication to the brand

In conversation with FEMAIL, the pair agreed that their achievements were not overnight successes, but were overcome by constant hard work and dedication to the brand

The $ 79.99 shorts are quick-drying, trendy, and can be worn on the beach, by the pool, or at the bar.

Each print is named and inspired by the world’s most iconic holiday destinations – such as Bora Bora, Mykonos, Miami and Ibiza.

The shorts themselves are available in a variety of bright and colorful patterns that can be viewed on the Vacay Swimwear website.

In addition to the popular shorts, the brand now sells t-shirts, 100 percent linen shirts and caps that compliment the shorts.

Corey said the brand usually launches two drops a year to cater for both the Australian and European or American summer, and each release includes new prints they haven’t sold before.

The $ 79.99 shorts are quick-drying, trendy and can be worn from the beach to the bar

The $ 79.99 shorts are quick-drying, trendy and can be worn from the beach to the bar

Each print is named and inspired by the world's most iconic holiday destinations - such as Bora Bora, Mykonos, Miami and Ibiza

Each print is named and inspired by the world's most iconic holiday destinations - such as Bora Bora, Mykonos, Miami and Ibiza

The $ 79.99 shorts are quick-drying, trendy and can be worn from the beach to the bar

Eight months after its launch, Vacay Swimwear found itself in Australia’s largest online retailer, The Iconic, followed by Asian Zalora.

“We were so excited to be on a platform like The Iconic because it was one of the goals we had from the beginning,” Corey said.

In August this year, the South Australian brand will be stocked at 25 David Jones stores – another milestone so far.

Currently, the bright swim shorts can also be found in more than 60 retail locations in Australia, Indonesia and the Middle East.

Eight months after its launch, Vacay Swimwear was in Australia's largest online store, The Iconic, followed by Zalora, the equivalent of Asia

Eight months after its launch, Vacay Swimwear was in Australia's largest online store, The Iconic, followed by Zalora, the equivalent of Asia

Eight months after its launch, Vacay Swimwear was in Australia’s largest online store, The Iconic, followed by Zalora, the equivalent of Asia

In August, the South Australian brand will be stocked at 25 David Jones stores - another milestone so far

In August, the South Australian brand will be stocked at 25 David Jones stores - another milestone so far

When asked what the future holds for Vacay Swimwear, Corey said they aim to continue to grow the brand internationally in the U.S. and Middle Eastern markets

When asked what the future holds for Vacay Swimwear, Corey said they aim to continue to grow the brand internationally in the U.S. and Middle Eastern markets

In August, the South Australian brand will be stocked at 25 David Jones stores – another milestone so far

When asked what the future holds for Vacay Swimwear, Corey said they aim to continue growing the brand internationally in the American and Middle Eastern markets.

“There’s no secret formula for success – it’s all hard work, perseverance, and dedication,” said Jordy.

Corey added, “Knowing that we built the company from scratch and that the brand is now recognized worldwide is a great feeling.”

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