The company behind popular casual clothing brand The Oodie has been fined for failing to include fire risk warning labels on several of its products.
On July 5, the Australian Competition and Consumer Commission fined Davie Clothing $101,280 for the security breach.
Between September 2022 and July 2023, more than 2,460 children’s “beach oodies” were found not to include high fire hazard warning labels.
Affected styles included avocado, fruit faces, happy flowers, blue tie-dye, charcoal and stripes.
ACCC deputy chair Catriona Lowe said warning labels were “crucial in alerting consumers to the high fire hazard of products and helping to keep children safe”.
“Children can suffer serious burns if their clothing catches fire, and we urge consumers to remain especially vigilant when children are most likely to be around artificial heating or open flames,” Lowe said in a statement.
‘Failure to take the necessary steps to comply may result in consumers being unaware of the high risk of fire, which is unacceptable.
“This is especially worrying when it comes to children’s clothing.”
The maker of popular loungewear brand Oodie has been hit with a hefty fine for failing to provide security tags on a range of garments (file image)
The consumer watchdog found the supplier failed to add high fire risk warning labels to more than 2,460 children’s ‘beach oodies’ (pictured) between September 2022 and July 2023.
The manufacturer issued a voluntary recall in August last year after complaints were made to the ACCC.
A recall notice issued by the watchdog warned that the towels have a “risk of causing serious burns if exposed to a heat source or flame.”
Consumers who purchased the faulty product have been urged to “stop using the product immediately” and contact Oodie.
The company will provide affected customers with the appropriate label and instructions for placing it on the towel or a replacement.
Oodie no longer sells the towels on its Australian website, but they can still be found in its US and UK online stores.
The Oodie was founded by Adelaide businessman Davie Fogarty, a judge on the reality show Shark Tank, and is valued at more than $500 million.
Oodie founder Davie Fogarty (pictured) is worth more than $500 million
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