University student Lily Avery in Sydney creates luxury meats company The Boujee Boards

A Uni student’s lightbulb moment during a hospital stay after surgery went awry leads to $10,000 a WEEK idea

  • A university student’s business idea exploded during the Covid lockdown in Sydney
  • Lily Avery came up with ‘The Boujee Boards’ while lying in a hospital bed
  • The luxury charcuterie dish service is a success during lockdown
  • Ms Avery founded the company while struggling with stage four endometriosis










A university student’s “side job” has become a burgeoning business, thanks in large part to bored Sydneysiders seeking a bit of luxury.

Lily Avery, 20, from Sydney’s north coast, came up with the idea for ‘The Boujee plates‘, a luxury charcuterie platter service, as he lay in a hospital bed in April.

The third-year marketing, management, and accounting student at Macquarie University had undergone surgery for stage four endometriosis.

However, due to complications from the surgery, her hospital stay lasted a month. It was during this stint that the young woman had a “light bulb moment” and decided to start a business.

Lily Avery, 20, started her luxury charcuterie platter service (pictured) while incarcerated battling a chronic health condition from her hospital bed

“This business grew out of a hospital bed,” she told Daily Mail Australia.

Ms. Avery said she always enjoyed making cheese boards, often making them for friends’ birthdays and other events.

But during her time, the hospital started to come up with a good business plan. And then she put that plan into action.

The Boujee boards luxury charcuterie dishes have been delivered throughout Sydney during the lockdown

The Boujee boards luxury charcuterie dishes have been delivered throughout Sydney during the lockdown

Gourmet grazing boards are in high demand among Sydney siders desperate for upscale food

Gourmet grazing boards are in high demand among Sydney siders desperate for upscale food

She launched her luxury catering service on Mother’s Day, starting with a few loyal customers and taking a few thousand dollars from her savings account.

Based in Lane Cove, The Boujee Boards ‘boomed dramatically when the lockdown hit’, receiving more than a hundred orders a week from customers desperate for a dose of luxury food.

On Father’s Day alone, the company took care of more than 150 orders.

“We started to deliver regularly to the lower and north coasts, then orders came in from the east and west,” she said.

“We really took over Sydney.”

She has had to hire four additional employees and rent out a commercial kitchen to meet demand.

Since the lockdown, the company has taken care of business orders sent to staff as gifts, missed wedding dates, birthdays, deaths, zoom nights for girls and even HSC students.

The boards cost between $60-$160.

She has about 100 orders every week, which means she brings in about $10,000 a week.

Ms Avery came up with the idea for her business from a hospital bed after undergoing surgery for stage four endometriosis (pictured)

Ms Avery came up with the idea for her business from a hospital bed after undergoing surgery for stage four endometriosis (pictured)

As a Covid safe precaution, she made sure her staff were kept off the road for unnecessary travel and delivered all of her products with Silver Service Taxis.

As demand for the company exploded, Ms. Avery also had to fall back on part-time study.

Having previously worked in social media and childcare, Ms Avery says she is lucky to be her own boss now.

“I don’t want my health to define me and starting a business with stage four endometriosis is really fantastic for me,” she said.

Despite her chronic illness, Ms. Avery works approximately 70 to 80 hours a week.

Her own struggles have motivated her to help others with health issues and is currently working on a ‘Pink Box’ in honor of Breast Cancer Awareness Month in October.

“Since the surgery, my life is a lot better, but still a little up and down, but I give my business 110%,” she said.

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