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Understand why your business needs to adopt the new CCPA regulations to protect privacy and consumer data?

The state of California aims to strengthen the online privacy laws in the United States. The CCPA is the state-level privacy law and a framework of data security for other states.

So let’s deep dive into the concept of California data privacy state laws and how it impacts your business!

CCPA aims to protect the privacy laws and data of the consumers who live within the state of California. This law gives the consumers a right to question their personal information collected by the company for their usage. 

As per the Act, the Californian laws provide the residents with the following rights and benefits:

  • The right to delete any personal information collected from the consumers.
  • The right to choose not to sell their personal information to an outsider. 
  • The right to know the details about the personal information collected and how they are utilized. 
  • The right to non-discrimination for exercising the CPA rights. 

Personal information: As defined by the CCPA:

CCPA provides some specifications of personal information. The list includes but is not limited to the following:

Identity information: Name, addresses, email address, passport number, social security number, or similar identifications.

Biometric information: Such as facial recognition and fingerprints.

Commercial Information: Including property purchase history, ancestral property information, or other consumer-related history. 

Networking information: Like the consumer’s browser history or interactions with other sites and advertisements. 

Publicly available data and personal information: Difference:

Personal information is fairly different than publicly available information. The publicly available information refers to data made publicly available through governmental records. 

Public data does not include any personal information as stated above. The publicly available information not subjected to CCPA disclosure are as mentioned below:

  • Media sources, like telephone diaries, television, or radio. 
  • Real estate information of government agencies.
  • Mortgage information is available on public records. 

Know if you fall under the criterion of business impacted by CCPA:

  • Your business has a gross value exceeding 25 million.
  • In addition, your business possesses the personal information of more than fifty thousand consumers, households, or devices.
  • More than half of its annual revenue comes from selling personal information. 

The CCPA applies to any organization working for profits and collects shares or sells California residents’ data. They must comply with any of the above features. 

Penalties for violation of CCPA compliance:

If the business regulations do not follow the new CCPA compliance, you will be liable for misconduct and risk of liabilities:

  1. Suppose a company is a victim of data theft or another security breach. In that case, the company itself will be liable to pay statutory damages up to 750 dollars per Californian resident or any actual damages, whichever is greater. 
  2. The company’s exercises opt-out of the benefits of personal information on behalf of California residents. 
  3. The company can face prosecution by the California Attorney General’s Office instead of any civil suits against it. 
  4. The company responsible for the breach of the regulations can face a fine of up to $7,500 for intentional violation and $2,500 for unintentional violation.

The world of digitization is ever-evolving. These protection laws are a simple measure to protect the company and the state’s residents against any illicit data activities that threaten to steal their identification. 

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