UFC launches legal action against ‘PFC’: ‘Pillow Fight Championship’ for ‘confusing’ logo, as bizarre new ring combat sport takes off featuring models, influencers and MMA fighters .
- PFC CEO Steve Williams called the UFC’s recent legal action “ridiculous.”
- UFC veterans Istela Nunes and Markus Perez competed in PFC fights
- The fonts used for both logos are similar, with PFC now changing their color.
The UFC has filed a lawsuit against the new Pillow Fight Championship (PFC), due to concerns over similarities between the two brands’ logos.
Pillow fighting may not seem like much of a threat to the billion-dollar business that is Dana White’s UFC, but the new sport is growing.
Typical fights see fighters from diverse backgrounds – largely influencers and models – there have also been MMA fighters who step into the ring, pillow in hand.
UFC veterans Istela Nunes, Marcus Brimage and Markus Perez also took part, and with ESPN now broadcasting matches, PFC is now leaving its mark on the television industry as well.
The UFC’s complaint stems from a similarity in the two companies’ fonts and logos, with the PFC thus far disagreeing whether the resemblance is enough to cause enough confusion to warrant a case.
The PFC pits pillow-wielding fighters against each other in three 90-second rounds.
The PFC attracted fighters from diverse backgrounds – from influencers and models to MMA fighters (photo: German MMA fighter Julia Dorny)
Dana White’s UFC has filed a lawsuit against Pillow Fight Championship over similarities between their logos.
The most well-known octagonal franchise uses a simple logo with the letters “UFC” in bright red as its emblem.
However, the PFC brand saw the letters “PFC” in a similar color above the words “Pillow Fight Championship” written in full.
Despite their disagreement over the potential validity of the UFC’s claims, the PFC has since changed its lettering to a more orange color in an effort to avoid confusion.
PFC CEO Steve Williams was unimpressed with the MMA titans’ argument, telling the New York Post: “It’s ridiculous. Out of 100 million comments, no one has ever said anything.
And when asked if he would face White in a pillow fight, he added: “Yes, I would definitely love to have Dana in the ring.
“He’s ten years younger and has spent his whole life with MMA fighters, but I’m 100% sure I’d crush his skinny ass in the first round.”
In PFC, fighters are armed with six-strap pillows that they must hold at all times, as their rivals face off for three 90-second rounds, looking to score points for head blows, 360 blows and knocking their opponent to the ground.
The franchise’s website details the sport’s interesting rules, stating that they cannot hold their free arm directly in front of them, must not squeeze each other, and must not remain still for more than three seconds.
Both logos use similar fonts, although the PFC has since changed from red to orange.