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In an internal email sent to employees, Chief Executive Dara Khosrowshahi mentioned a & # 39; deep dissatisfaction & # 39; among the members of the department as a justification for reducing the workforce of the team from 1200 to 800
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Less than three months after debuting its shares on the public market, Uber announced Monday that it has reduced its marketing department by a third, firing around 400 employees worldwide.

In an internal e-mail sent to employees, Chief Executive Dara Khosrowshahi cited a "deep dissatisfaction" among the members of the department as a justification for reducing the number of employees from 1200 to 800.

"(M) each of our teams is too large, which creates overlapping work, results in unclear decision-makers and can lead to mediocre results. As a company we can do more to keep the bar high, and we expect more from ourselves and each other, & Khosrowshahi reads according to the LA Times.

Uber has 24,494 employees worldwide, half of whom are in the US, and the latest overhaul of the driving company will reduce their total workforce by approximately 1.6 percent.

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In an internal email sent to employees, Chief Executive Dara Khosrowshahi mentioned a & # 39; deep dissatisfaction & # 39; among the members of the department as a justification for reducing the workforce of the team from 1200 to 800

In an internal e-mail sent to employees, Chief Executive Dara Khosrowshahi cited a "deep dissatisfaction" among the members of the department as a justification for reducing the number of employees from 1200 to 800

Uber has 24,494 employees worldwide, half of which are in the US, and the latest overhaul of the driving company will reduce their total workforce by approximately 1.6 percent

Uber has 24,494 employees worldwide, half of which are in the US, and the latest overhaul of the driving company will reduce their total workforce by approximately 1.6 percent

Uber has 24,494 employees worldwide, half of whom are in the US, and the latest overhaul of the driving company will reduce their total workforce by approximately 1.6 percent

Under the term of office of Khosrowshahi, Uber – who never made a profit – has been actively working to limit the losses that reached $ 1 billion in the first quarter of 2019.

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According to the Times, the company also spent $ 1 billion on sales and marketing during the same period, an increase of $ 323 million compared to the first quarter of last year.

Monday's layoffs are the latest turmoil for Uber since it started trading publicly in May. During his trip to the market, Wall Street managers have repeatedly expressed doubts about whether the company would ever be profitable.

After all, it is a costly business model that is largely dependent on providers who spend huge sums of money to recruit drivers and travel at a discount to fend off competitors.

Such doubts ultimately affected Uber's IPO, as the company's shares fell 7.6 percent on the first trading day.

Since then, Khrosrowshahi has continued to drastically change business operations, starting with the removal of two members of the executive team, COO Barney Harford and Chief Marketing Officer Rebecca Messina, in June.

Under the term of office of Khosrowshahi, Uber, who never made a profit, worked actively to limit the losses that reached $ 1 billion in the first quarter of 2019. According to the Times, the company also spent $ 1 billion on sales and marketing during the same period, an increase of $ 323 million compared to the first quarter of last year
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Under the term of office of Khosrowshahi, Uber, who never made a profit, worked actively to limit the losses that reached $ 1 billion in the first quarter of 2019. According to the Times, the company also spent $ 1 billion on sales and marketing during the same period, an increase of $ 323 million compared to the first quarter of last year

Under the term of office of Khosrowshahi, Uber – who never made a profit – worked actively to limit the losses, which reached $ 1 billion in the first quarter of 2019. According to the Times, the company also spent $ 1 billion on sales and marketing during the same period that was an increase of $ 323 million compared to the first quarter of last year

The role of Mrs. Messina was eliminated and the marketing team was reorganized under the leadership of Uber, Jill Hazelbaker.

"Marketing is so important to our business, and our brand is still being challenged," Khosrowshahi said in an email at the time explaining Messina's departure after just nine months.

After Monday's announcement, the company saw share prices fall again by 1.4 percent.

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The layoffs are designed to centralize Uber's marketing efforts in the future, Khosrowshahi said. He described the team as over-inflated, which led to a lack of clear understanding and effective decision-making.

"These changes are incredibly difficult to make because they have a huge impact on people's lives," Khosrowshahi said in his email. "Decision making is unclear, which means that we are not going fast or delivering the results that the company needs. Apart from that, we have replicated core functions at regional (and sometimes national) level, which leads to reinvention instead of iteration, and to inconsistencies in our brand story, & # 39;

"Finally there is deep dissatisfaction within the team, as evidenced by the results of Marketing Pulse Survey – the lowest scores of all teams within the company."

Monday's layoffs are the latest turmoil for Uber since it started trading publicly in May. During his trip to the market, Wall Street managers have repeatedly expressed doubts about whether the company could ever make money. After all, it is a costly business model that is largely dependent on providers who spend huge sums of money to recruit drivers and subsidize subsidized trips.

Monday's layoffs are the latest turmoil for Uber since it started trading publicly in May. During his trip to the market, Wall Street managers have repeatedly expressed doubts about whether the company could ever make money. After all, it is a costly business model that is largely dependent on providers who spend huge sums of money to recruit drivers and subsidize subsidized trips.

Monday's layoffs are the latest turmoil for Uber since it started trading publicly in May. During his trip to the market, Wall Street managers have repeatedly expressed doubts about whether the company could ever make money. After all, it is a costly business model that is largely dependent on providers who spend huge sums of money to recruit drivers and subsidize subsidized trips.

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Khosrowshahi also warned that the company's streamlining could lead to other similar changes being implemented in different departments.

"It is also crucial that we look at the big picture, admit when we are not where we need to be as a company and, most importantly, get back on track," Khosrowshahi told the employees. "Today, the general idea prevails that while we have grown rapidly, we are delayed."

"As a company we can do more to keep the bar high and expect more from ourselves and each other," he continued. "Simply put, we have to take advantage. Being fast wins; linking that to strong alignment and exceptional talent makes magic – and we need magic to fulfill our world-changing mission. & # 39;

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