Fans who have shelled out for coveted tickets to the UK leg of Taylor Swift’s highly anticipated Eras tour this summer can travel to the concerts in style, with a free gift from their taxi driver to boot.
Uber has joined up to date with Etsy sellers on EdinburghLiverpool, Cardiff and Londonto design and create limited edition bracelets for Swifties to exchange at concerts.
What’s more, hundreds of wristbands will contain a code offering £20 off Uber Reserve, helping fans travel to gigs in style this summer during ‘Swift Lift’.
Friendship bracelets are quickly becoming the new trend for Swifties just months after Taylor Swift’s successful The Eras Tour in 2023.
The trend appears to have been started by fans who took the lyrics of her Midnights song, You’re On Your Own, Kid, to heart and followed suit when she sang: “So make the friendship bracelets, take the moment and test it”.
Ahead of Taylor Swift’s highly anticipated Era tour in June, Uber will launch specially designed friendship bracelets that will be available to riders across the UK.
Friendship bracelets are quickly becoming the new trend for Swifties just months after Taylor Swift’s successful The Eras Tour in 2023.
The trend appears to have been started by fans who took the lyrics of her Midnights song, You’re On Your Own, Kid, to heart and followed suit when she sang: “So make the friendship bracelets, take the moment and test it”.
Since then, Swifties have been making and trading colorful and beaded friendship bracelets, then taking to social media to show off their growing collections.
Now, Uber’s new campaign allows passengers to secure their own bracelet and also have the opportunity to save money the next time they book an Uber reservation.
Uber Reserve is a Scheduled Rides option that allows you to request rides in advance.
Reservation requests must be scheduled at least two hours in advance and can be canceled free of charge up to one hour before the start of the trip.
Among the wristbands fitted to Ubers, 200 will consist of a special code offering £20 off the scheduled service.
The bracelet launch comes as Uber reveals how Swifties have boosted local economies with demand for services, including taxis, in every city the singer has visited on tour.
Phoenix, Arizona, US, saw the largest increase in demand, with a 63 percent increase in Uber requests while Taylor was in town, while all cities saw an average increase of 23 percent when The Eras Tour was presented.
With Taylor set to perform in the UK over the summer, the nation is anticipating an influx of megafans flocking to her sold-out shows, and Uber reveals they are bracing for a significant surge in booking demand over the weekend of the tour.
Uber’s new campaign allows users to secure their own wristband and also have the opportunity to save money the next time they book an Uber reservation.
The ride-sharing company has teamed up with Etsy sellers in Edinburgh, Liverpool, Cardiff and London to design and create limited edition bracelets to trade at gigs.
Among the wristbands placed in Ubers, 200 will consist of a special code offering £20 off Uber Booking
Andrew Brem, general manager of Uber UK, said: “Uber has seen the ‘Swift Lift’ first-hand, with a notable increase in demand when the superstar comes to town, and we expect the same increase in demand with the UK tour dates.
“With hundreds of thousands of fans attending concerts every weekend Taylor is here, our riders will rely on Uber more than ever to get home safely.”
Etsy Trend Expert Dayna Isom Johnson also shared: ‘Here at Etsy, we’ve seen a 43 percent increase in those searching for friendship bracelet kits, as well as handmade friendship bracelets.
“While Taylor was on tour in the US, we saw a 22,313% increase in searches for concert-inspired friendship bracelets, and we anticipate the same trend to spread across Europe throughout 2024.”
In March, it was reported that Taylor Swift’s Eras tour is estimated to boost Singapore’s economy by more than $225 million once the Asian leg of her world tour ends.