I take full responsibility. Not Guy O, not Edge, not Adam, not Larry, not Tim Cook, not Eddy Cue. I would have thought that if we could just bring our music within reach of people, they would choose to reach out for it. Not quite. As one social media joker put it, “I woke up this morning to find Bono in my kitchen, drinking my coffee, wearing my dressing gown and reading my newspaper.” Or, less friendly, “The free U2 album is too expensive.” Mea culpa.