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A report for the leading online fashion brand JD Williams has found that almost two-thirds of women feel too embarrassed to accept a compliment. Shown from left to right: Social media influencer Coral Manson, 47; Stylist Nese E Schaffer-Halil, 41; Ruth Davis, 43, also an influence on social media and former TV gladiator Jenny Stoute, 54 years old

British women just can't compliment it.

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Those few carefully considered, kind words certainly don't let a woman glow with pleasure, rather let her blush with shame, according to a new study.

A report for the leading online fashion brand JD Williams has found that almost two-thirds of women feel too embarrassed to accept a compliment.

A report for the leading online fashion brand JD Williams has found that almost two-thirds of women feel too embarrassed to accept a compliment. Shown from left to right: Social media influencer Coral Manson, 47; Stylist Nese E Schaffer-Halil, 41; Ruth Davis, 43, also an influence on social media and former TV gladiator Jenny Stoute, 54 years old

A report for the leading online fashion brand JD Williams has found that almost two-thirds of women feel too embarrassed to accept a compliment. Shown from left to right: Social media influencer Coral Manson, 47; Stylist Nese E Schaffer-Halil, 41; Ruth Davis, 43, also an influence on social media and former TV gladiator Jenny Stoute, 54 years old

Compliments from certain sides, such as strangers or colleagues at work, can even evoke caution and suspicion.

Eight out of ten women (82 percent) think compliments from friends, closely followed by partners and family, are the most sincere, while the best-received remark you can make to a woman tells her she looks happy, the study revealed .

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This simple comment provokes a better response than saying she is young for her age, or refers to her intelligence, weight loss, or sense of clothing.

Women are four times more likely to regard a compliment from someone of their gender as more genuine than when it is offered by a man.

Young women in particular often do not know how to deal with flattery with nearly seven in ten between the ages of 18 and 24, which makes the situation uncomfortable.

Although women between the ages of 45-54 are better able to handle a compliment, almost one in two (47 percent) struggle when praised.

Former TV gladiator Jenny Stoute 54, pictured before and after she receives a compliment

Shame is given as the main reason for not being able to accept a compliment (61 percent), followed by not wanting to focus on themselves (55 percent), feeling uncomfortable (47 percent) or thinking that the words are clearly said ( 38 percent).

Friends' compliments are seen as the most genuine, followed by family and partner.

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Those of colleagues at work are greeted with suspicion by one in two, while two thirds of the compliments of a stranger are greeted with caution.

Although a comment about a woman's outfit is one of the most common compliments, four out of ten women consider it insincere and a lack of thought.

The YouGov JD Williams study questioned more than 2,000 people about their response to a compliment as part of a new campaign that encouraged women to be more confident about their looks.

The online retailer revealed the research results alongside a short film and a series of portraits made by celebrity photographer Nicky Johnston with the faces of four women before and after a compliment.

Social media influencer Carol Manson, 47, pictured before and after getting a compliment as part of the study

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The expressions captured on camera by former TV Gladiator Jenny Stoute, 54 years old; Stylist Nese E Schaffer-Halil, 41; Coral Manson, 47 and Ruth Davis, 43, both influencers of social media, range from shock to shame and happiness.

In the film, Jenny says that women must learn to take a compliment: & # 39; We should just try to say: & # 39; Yes, I look good – that's OK – thank you very much! & # 39;

The film, portraits and research results can be found at here.

The study also showed that nearly two-thirds of women are worried about how they appear to other people and struggle with their appearance, body size and shape.

Three out of ten women consider a compliment about their weight to be offensive.

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Offering compliments on social media is not seen in the same light as personal compliments, even among internet enthusiasts aged 18-24.

Social media influencer Ruth Davis, 43, before and after getting a compliment during a photo shoot that accompanied the study

Almost all respondents to the survey, 9 percent, like ticks as superficial.

The study shows that women had difficulty accepting a compliment because they felt insecure, shy or had low self-esteem.

For comparison: men do not have the same concerns with one in seven men who believe they are attractive compared to one in 30 women.

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Most women describe themselves as & # 39; average & # 39; (45 percent) – and this increases with age.

The different attitude towards compliments is also revealed by almost two-thirds of the men who say they would like a boost.

The face of stylist Nese E Schaffer-Halil, 41, changes to a smile when she receives a compliment

JD Williams spokesperson Suzi Burns said: “Attitude to compliments is an interesting area to explore, because the reactions of most people are unconscious.

& # 39; In general, however, women generally feel uncomfortable accepting a compliment that is daunting, just as how many women would describe themselves as & # 39; uncertain & # 39 ;.

For example, if we as a brand can help them to be confident in what they wear, this can in turn help women feel more comfortable accepting compliments when they are offered. & # 39;

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