Twitter is starting to roll out Super Follows, the new feature that allows users to charge for subscriber-only content. Creators can set their tweets to go to Super Followers only, and the tweets will appear in the timelines of only those subscribers. The feature, announced in February, is currently only available on Twitter’s iOS app and is limited to a test group of people in the US who have signed up to try it out.
iOS users in the US and Canada can follow Super Follow accounts in the first test group. Super Followers are identified by creators by a badge that appears under their name when they respond to tweets. Twitter plans to roll out the feature in more countries on iOS in the coming weeks and says it will be available on Android and the web soon.
Super Follows users can charge $2.99, $4.99, or $9.99 per month, with payments processed through Stripe. Twitter says users can earn up to 97 percent of subscription revenue after third-party fees, until they reach a $50,000 lifetime earnings cap on all Twitter monetization products. After hitting that limit, Twitter says users can earn up to 80 percent of revenue after third-party fees.
People who don’t have the Super Follows feature can sign up for a waiting list under the Monetization tab in the Twitter app. To be eligible, people must have at least 10,000 followers, be at least 18 years old, have tweeted 25 times in the last 30 days, be in the US and meet the requirements of Twitter Super Follows Policy.
Twitter recently explored several monetization strategies for creators, including a tip jar feature, Spaces with tickets, a retail area, and a newsletter subscription button. Twitter says it plans to add newsletters, anonymous subscriptions, exclusive Spaces, and Patreon-style subscription tiers to Super Follows.