Twitter launches a Spaces accelerator program to pay live audio creators

Twitter announced on Tuesday that it plans to support the makers of Twitter Spaces through a new three-month accelerator program, the Twitter Spaces Spark Program. Twitter’s plans follow a similar three-month program for creators that Clubhouse launched in March 2021.

The Spark program is designed to “discover and reward” approximately 150 Spaces creators with technical, financial and marketing support, Twitter says. For everyone who signs up and enters, that includes a $2,500 per month stipend, $500 in monthly ad credits to spend on promoting your Spaces on Twitter, early access to new Twitter features, official social media support Twitter handles and “priority in-app discoverability capabilities for high-performing Spaces.”

To be eligible for the program, you must meet the following criteria (Twitter has a more detailed explanation on his site):

  • be 18 years or older
  • Have 5,000 or more “active followers”
  • Being based in the US (at least for Twitter’s first phase of the program)
  • Bet on hosting at least two Spaces per week

Twitter offers a slightly different set of benefits than Clubhouse’s Creator First program from earlier this year. Creator First focused on connecting live audio creators with brands for sponsorship and audience building. For shows that were part of the clubhouse’s “pilot season,” it included $5,000 a month — slightly more than Twitter’s offerings — and access to new equipment.

Reporting from The edgeSenior reporter Ashley Carman suggests the actual results of Clubhouse’s first accelerator program were a mixed bag. Creators loved the community Clubhouse has helped, but found that the company couldn’t live up to its commitment to connect shows and creators with advertising and sponsorships that could support them after the program ended.

Twitter’s accelerator seems to be avoiding that “what comes next” question, at least for now. That is somewhat understandable; it’s a hard problem to solve! But it also leaves creators with the same amount of uncertainty about seizing a new opportunity from a social media company. A familiar place to be, but not exactly a comfortable one.

Applications for the Twitter Spaces Spark program are open until October 22, 2021.