Twitter follows in the footsteps of Facebook and Instagram by launching new tools to prevent the spread of incorrect information against vaccination.
Users will now be referred to a & # 39; credible public health resource & # 39; when they perform a search using specific keywords related to vaccines, Twitter said on Tuesday.
The new tool is being rolled out on the iOS and Android apps from Twitter and on the desktop website for users in the US, Canada, UK, Brazil, Korea, Japan, Indonesia, Singapore and Spanish-speaking Latin American countries.
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Twitter follows in the footsteps of Facebook and Instagram by launching tools to prevent the spread of incorrect information against vaccination. The tool is available in the US and other areas
HOW DOES THE TOOL WORK?
- When users search for tweets related to vaccines, they will see a message at the top of the results.
- A tweet or warning directs users to information from a & # 39; credible public health source & # 39 ;.
- In the US, users will be told to & # 39; vaccine.gov & # 39; to visit, a resource managed by the Department of Health and Human Services.
- Twitter is rolling out the tool for both its iOS and Android apps, as well as its desktop site.
Twitter said the tool is being rolled out as part of its broader efforts to protect & # 39; the health of public calls & # 39; on his platform.
& # 39; On Twitter we understand the importance of vaccines in preventing disease and illness and recognize the role that Twitter plays in disseminating important public health information & # 39 ;, said Del Harvey, vice president of Trust and Safety at Twitter .
& # 39; We believe it is important to help people find reliable information that improves their health and well-being. & # 39;
For mobile users, a notification appears in the search results with the text & # 39; Know the facts & # 39; and users are referred to & # 39; vaccines.gov & # 39 ;, a resource managed by the US Department of Health and Human Services.
A tweet is placed on top of the HHS.gov search results on desktops, so that users are directed to the vaccines.gov website.
Although the tool manages to prevent anti-vaxx content from appearing prominently in search results, it is not as effective in other areas.
Twitter & # 39; s & # 39; Who to follow & # 39; column, which uses an algorithm to make account suggestions, still showed anti-vaxx content
Twitter & # 39; s & # 39; Who to Follow & # 39; column, which uses an algorithm to make account suggestions, still recommends users to follow accounts that publish incorrect vaccination information.
On Twitter & # 39; s iOS app, an account with a bio that reads: "Mother of vaccine-injured child. Vaccines can and cause autism, & # 39; appeared immediately below the @HHSGov notification.
Two of the three proposed accounts in the column contain incorrect information about vaccines linked to autism.
When another search was performed for & # 39; vaccine hazards & # 39 ;, one of the three recommended accounts was managed by a website with misleading information about vaccines.
On the & # 39; Who to follow & # 39; tab From Twitter, recommendations are made using an algorithm that takes into account various factors when proposing accounts.
It determines, among other things, which accounts you have viewed or worked with, who you are following and your location.
In addition, the message that refers users to credible vaccine information appears only in the & # 39; Top & # 39; in the Twitter search results.
As users on the & # 39; Last & # 39; tabs or & # 39; People & # 39; clicks, nevertheless misleading information against vaccination is displayed.
Twitter has used similar search tools for other public health problems.
Harvey said the tool builds on a feature that Twitter has used for searches about suicide or self-harm.
The app displays a notification in the search results with the text & # 39; Know the facts & # 39 ;, so that users are referred to & # 39; vaccines.gov & # 39 ;, a resource managed by the US Department of Public Health and Human Services
Similarly, a tweet is attached to desktop computers at the top of HHS.gov search results. It tells users that they & # 39; credible, expert-approved information & # 39; can be found by visiting vaccins.gov
In September, Twitter launched a message encouraging people to seek help seeking suicide or self-harm related terms as part of a partnership with the International Association for Suicide Prevention.
Harvey said Tuesday that Twitter hopes to extend the feature to other & # 39; major public health issues in the coming months & # 39 ;.
& # 39; This new investment builds on our existing work to guard against the artificial reinforcement of non-credible content about the safety and effectiveness of vaccines & # 39 ;, she added.
The movement is because technology giants are increasingly under pressure to take steps to remove content that promotes misinformation against vaccination.
Last week, Instagram said it would block hashtags that promote misinformation about vaccines
As part of the decision, vaccine incorrect information will not be displayed on Instagram's, hashtag, and search page's.
Facebook announced in March that it would degrade the classification of groups or pages that spread false information about vaccines in the news feed and in the search results.
In addition, YouTube said in February that it would de-monetize video & # 39; s with anti-vaccine content, while Pinterest said it would completely block all & # 39; vaccine & # 39; searches.
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