Twitter, which is renaming X, is now listed as X in the iOS App Store, suggesting that the app received special treatment from Apple to allow for a single-character name. The name change was briefly hampered by a rule that prohibited single-character app names within the App Store – the actual app name on iPhones and iPads already listed as X.
The exception could be a sign that Apple wants to keep the hatchet buried with X owner Elon Musk. Late last year, the then-CEO of Twitter accused Apple of threatening to remove the Twitter app from the store. After meeting with Apple CEO Tim Cook, Musk later said it was a simple “misunderstanding.”
Along with the X rebranding, the company also updated their slogan in the store, from “it’s what’s happening” to “your glory shine!” – a phrase that Musk tweeted (er, sorry, posted) this morning.
Twitter has been making a clumsy transition to X for the past week. The social network’s new “interim” logo, which was tweeted to Musk by a Twitter user and looks suspiciously like a unicode symbol, was added to the site after Musk tweeted about it multiple times the day before. The symbol feels a bit more permanent now that the company has placed an ugly, brightly lit version on top of its San Francisco headquarters.
The former official Twitter account on the web also changed to simply @X after the handle was taken from a user who I have it since 2007. But the company still has a ways to go before the transition is complete. He twitter.com domain name still doesn’t redirect to x.com (currently it’s the other way around), Twitter Blue is still Twitter Blue, and the company’s support page is still littered with references to “Twitter.”
