- X is experiencing outages on Monday morning affecting the site and app.
- The outage occurred around 9:30 a.m. ET and users reported that posts are not loading.
X, formally known as Twitter, is experiencing a global outage.
The issues, which appeared around 9:30 a.m. ET, are affecting the app and website.
Users report that posts are not loading correctly on the platform.
The site is still working for some users who shared their frustrations about certain features not working.
X, formally known as Twitter, is experiencing a global outage. The issues, which appeared around 9:30 a.m. ET, are affecting the app and website.
DownDetector, a site that monitors online outages, shows that areas around Los Angeles, California and parts of Chicago, Illinois and New York City are experiencing problems.
Other parts of the world, including the United Kingdom, China and some European countries, are also having problems with X.
About 49 percent of reported issues cite problems with the app, 41 percent with the website, and 10 percent with the server connection.
It is unknown what caused the outage.
Users have shared their frustrations on the site, noting that they cannot see posts and that ‘For You’ is not loading.
Other X members reported that they cannot like posts.
Elon Musk changed Twitter’s name in July, months after purchasing the site in October.
X still works for some users who shared their frustrations with certain features not working
Users have shared their frustrations on the site, noting that they cannot see posts and that “For You” does not load.
The billionaire formally changed Twitter’s legal name to X Corp in April, but users discovered that X.com redirected them to Twitter.com, and the blue app with the iconic white bird changed to a white X against a black one over the summer .
The rebrand was not a fan favorite, leaving many users longing for their “beloved” Twitter with a logo designed to post thoughts based on “a little bird told me so.”
Users feel the aesthetic is “ugly,” the new logo “stinks,” and the change “seems pointless and ego-driven.”
Some users hated the rebranding so much that a Change.org petition was started to “bring back Twitter’s bluebird logo.”
One user suggested Musk change the name to ‘Twitter – Powered by X’ to make all parties happy.
Zach Dioneda, vice president of brand marketing at financial technology company Public.com, told the BBC that people can take rebranding personally.
“There will be people who will feel this is an affront to them as loyal users,” he said. “People don’t love change.”
Maggie Sause, director of marketing strategies at New York-based branding agency Red Antler, said people tend to become emotionally invested in brands.
“It’s almost as if we’re saying, ‘How dare you make this decision without consulting me?’ “It can almost seem like an act of betrayal,” he said.
