Twitter, Facebook and Snap are reportedly part of the White House vaccination campaign

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Facebook, Twitter and Snap are among the companies that will assist in the Biden administration’s promotional campaign to qualify for vaccines, Axios reportedThe White House set a date of May 1 for states to make all adults eligible for the coronavirus vaccine, but later pushed it back to April 19.

The White House hopes the effort will reach populations that may be more reluctant to vaccinate. Anthony Fauci, the president’s chief medical adviser, will make video clips on Snapchat Axios, and Facebook and Twitter are sending push alerts to notify users that they are eligible for the vaccine. Vice President Kamala Harris will also be involved in the social media push.

Half of all American adults have has received at least one COVID-19 vaccination, according to the Centers for Disease Control and Prevention (CDC), but the government seems concerned that last week’s decision to discontinue use of the Johnson & Johnson vaccine may already make people hesitate to get a vaccine, yet more wary.

The Food and Drug Administration (FDA) and CDC last week recommended that the US stop using the Johnson & Johnson vaccine after six people who received the injection developed unusual blood clots. The authorities wanted to have time to investigate whether there is a link between the clots and the vaccine. Fauci said on Sunday that he believes the break will be lifted by Friday, perhaps under some limitation or warning.

Facebook, Twitter, Snap and the White House did not immediately respond to requests for comment on Sunday.