Twitter does not solve the problem of ad targeting that allowed people to reach Nazi and homophobic audiences
A problem persists with the Twitter ad targeting tool that allowed users to target hate groups despite the company’s claim that it had been rectified.
A report of Gizmodo reveals that the keywords associated with various hate groups, including phrases such as ‘neo-Nazis’ and ‘nazbol’ could still be used to target ads on the platform.
Gizmodo says he could also use the tool to publish ads based on the exact same keywords used by a previous BBC report last week that discovered The Twitter ad platform allowed users to reach groups through phrases such as “white supremacists” or “transphobic” and “anti-gay.”
Twitter apologized after the report, claiming it had solved the problems.
The Twitter ad targeting interface allows users to communicate with the Nazis and other hate groups by using keywords such as “white supremacist” or “anti-gay,” according to two recent reports.
‘Preventive measures include the prohibition of certain sensitive or discriminatory terms, which we update continuously … In this case, some of these terms were allowed for targeting purposes. This was a mistake, ” Twitter said in a statement.
“We are sorry that this has happened and as soon as we find out about the problem, we rectify it.”
In response to Gizmodo’s report, Twitter says that the keywords entered in its targeted ads, although apparently accepted by the platform, did not actually target groups.
“Many of the search words listed are prohibited as hate content and will not actually be registered as keywords for the ad once it is published,” Twitter told Gizmodo in a statement.
‘This is an automated process in the next step before final publication. We understand that the user experience is not as intuitive as it should be and we are working to explore ways to simplify it. “
However, as noted in the investigation, that does not explain the fact that when they were published, Gizmodo’s ads, which only featured words associated with hate groups, could still be seen by hundreds of people.
The company may also have disabled ad targeting for smaller amounts in the interim.
Gizmodo reports that after its correspondence with the platform, subsequent attempts to send advertising campaigns received zero impressions, even when the attempt did not contain any offensive phrases.
In a test last week, the BBC reports that it could use keywords like ‘neo-Nazi’ to reach Twitter users in an advertising campaign.
A test that published a generic ad wishing users a happy new year began for several hours and reached 37 users before being removed, says the BBC.
The report also said it could target between 67,000 and 81,000 users in the UK that were associated with the keyword.
Twitter CEO Jack Dorsey (pictured above) has been criticized for the platform’s role in promoting hate speech over the past year and has worked to implement new policies and tools to mitigate toxic content.
The Twitter ad targeting tool was also documented as being able to reach sensitive groups as users with eating disorders such as anorexia or bulimia and was even able to reduce the age range of between 13 and 24 years in those users.
An activist interviewed by the BBC says he believes that companies seeking to find dietary supplements or other doubtful products have abused the ability to target sensitive groups such as people with eating disorders.
WHAT IS THE NEW TWITTER POLICY ON THE CONTENT OF ‘DEHUMANIZATION’?
A new policy will seek to end hate speech addressed to specific religious groups on Twitter.
Users of the policy task with marked content that they think is odious, at that time Twitter moderators will review the post.
Tweets prior to the policy change will also be deleted, although users will not be suspended.
The platform will continue to assess how and when to apply the new rules and said it is providing the moderators with longer and stronger training.
“I’ve been talking about my eating disorder on social media for some years and I’ve been targeted many times with ads based on dietary supplements, weight loss supplements, spinal corrective surgery,” Daniel Magson, president of the Anorexia and Bulimia group Care. He told the BBC.
The fear behind being able to reach the Nazis or other hate groups focuses on the ability to use targeted ads as a tool to recruit new people into racist organizations or promote a hate message.
Twitter has been criticized for its shortcomings in mitigating hate speech on its platform for the past two years and has worked to change policies and strengthen detection efforts.
Last year he banned tweets that target specific religious groups, specifically if they “dehumanize others on the basis of religion.”
These protections for religious groups followed the decision to eliminate hate speech that emanates from political figures.
Publications of political figures that violate Twitter’s policy are now marked by a type of public consent notice that must be read and clicked before users can access the underlying tweet.
The new policy also limits the scope of marked tweets, so it is less likely to be seen by a large number of users.