TwitchCon Las Vegas will begin later this week. Ahead of the holidays, Twitch announced that it will be rolling out a new Stories feature to the Twitch mobile app.
“By incorporating stories into the Twitch experience, we’ve made it easier for you to reach your community directly on Twitch,” senior product manager Eduardo Fenili wrote on the Twitch blog. “Access to eligible streamers will be rolled out gradually towards the end of the week and on a rolling basis as streamers meet minimum eligibility requirements.”
Stories on Twitch will work just like the feature on other social media apps. Qualified users can post images, text messages or clips that will disappear after 48 hours. Viewers will be able to see stories from the creators they follow in a dedicated space at the top of the Twitch app. Right now, Stories are only available to affiliates and partners who have had a stream in the last 30 days, and Twitch says it may possibly roll out the feature to more users as time goes on.
According to Fenili, stories will make it easier for streamers to connect with their audience. Creators will be able to use their channel’s emoticons and create backgrounds, while also being able to create stories from clips or their own custom content. Users with 30 or more subscribers (including gift subscribers) will also have the ability to create subscriber-only stories. Twitch will offer story analytics and viewers will also receive notifications when a creator they follow posts a new story.
Twitch emphasized that security was a primary concern in launching the stories. “Content created and shared in Stories will be subject to the same community guidelines as other content on Twitch, and you can report Stories that violate these standards directly within the app,” the blog said.
Stories appear to be another way for Twitch to keep eyes on the site longer while rolling out a feature that can help streamers with the ever-present audience engagement issue.