‘Brits STILL can’t cook!’ TV chef Delia Smith says she’s failed to help people learn to cook from the comfort of home, 50 years after sparking sales of products from lemon zesters to eggs
As one of Britain’s original influencers, she made eggs and omelette pans fly off the shelves with the so-called ‘Delia effect’.
But TV chef Delia Smith has suggested that her career has failed — because we still can’t cook.
Miss Smith, 80, said her goal was to teach people how to prepare a meal from the comfort of their own home with her hugely popular TV shows and books.
In a newspaper interview she said: ‘It was very rewarding and very exciting. What I wanted to do… was prevent people from having to go out in the cold to night school and learn how to cook.
Cook Delia Smith, 80, (pictured in 1970) has suggested that her career has failed because we still can’t cook. She said her goal was to teach people how to prepare a meal at home
“They could learn in their own home. That was the ambition, but people still can’t cook, so I wasn’t that successful.’
Miss Smith — OBE, CBE and Companion of Honor — drove huge sales of products from lemon zests to eggs, skewers and cranberries after using them in recipes on her TV shows from the 1970s to the early 2000s.
But despite decades on screen and more than 20 books published, she says she now leaves the cooking to her husband, journalist Michael Wynn-Jones.
“It’s a matter of staying away because when I’m in the kitchen I can’t help but turn the heat down or stir,” she told The Times.
“That’s why I’m going to the end of the garden.”
Despite decades on screen and publishing more than 20 books, she says she now leaves the cooking to her husband, journalist Michael Wynn-Jones (both pictured)
Miss Smith spoke to promote the revamp of Yellows Bar & Grill in Norwich City, the club of which she and Wynn-Jones became majority shareholders in 1997.
The star, famous for using chunks of butter in cooking, said there’s “no such thing as unhealthy food,” while criticizing taxing “natural foods,” sugar and salt.
She has no plans to return to cooking shows, but is currently gearing up for the release of her next book, You Matter.
“What I encourage people to do is just step out of the noise for a while,” she said.