Tumblr launches a new feature for group messages built with fandoms in mind

Tumblr launches a new group messaging feature that makes it easier for different fandoms on the site to chat with each other instead of responding to re-blogs.


The "group chats" are public spaces, which means that anyone can find and read them, although only approved members can send messages. From today, people should notice a new group chat icon in the upper right corner of the Tumblr app.

Group chats are not intended for private DM sessions with Tumblr friends. The idea is to give people in niche communities the opportunity to create special spaces to talk about their interests that are more direct and interactive than posting messages from someone else. Whether it is memes or therapy or BoJack HorsemanThis allows a larger number of people to find a hub where they can talk about their favorite thing.

There are some essential differences between Tumblr group chats and similar functions such as Facebook groups. Messages within the group chat disappear after 24 hours and there is a maximum occupancy of 100 people. Although any group chat can be found through search, people must request permission to participate. Non-members can see an example of what the group chat looks like, but they cannot actively participate in a conversation without permission.

Tumblr product manager Scott Oltrogge said The edge that user safety was a top priority for the team when they explored the idea. Full control over chat membership is given to the group owner. All members of the group can report users who may use hateful or abusive language, but only the group owner can kick a person out.

"I can delete messages and remove users at my own discretion," said Oltrogge. "If I wanted to delete that user's message, I could if it was inappropriate. I can also completely delete that user if he doesn't behave the way I want."

In an effort to ensure that disruptive material is not shared within the groups, Tumblr also does not allow users to upload their own media. That includes photos & # 39; s and GIF & # 39; s. They can use the GIF options that are built into the group chat in Tumblr, but that's it. Tumblr sets no new privacy or usage policies around group chat, but Oltrogge reiterated that people must be 13 years old to use the site and sharing adult content is not allowed.


There is no way to make the group chats private, Oltrogge said. The goal of the team was to "create truly open and community-oriented experiences," he added. If people want to have private one-to-one conversations, they can still start them via the direct message function of Tumblr.