President Trump lashed out at Nike for the second time this week, expressing his fury at the controversial advertising campaign for the brand's 30th anniversary, featuring Colin Kaepernick.
Trump wrote in a tweet published on Wednesday: "Like the NFL, whose ratings have DROWN, Nike is being killed with anger and boycotts. I wonder if they had any idea what it would be like this.
He also called the NFL in the tweet and added: "As far as the NFL is concerned, it's hard for me to look, and I always will, until they represent the FLAG."
On Tuesday, the president attacked the famous footwear brand and said that making the former NFL player and social rights activist the face of the campaign & # 39; & # 39; Just Do It & # 39; & # 39; send a & # 39; & # 39; terrible message & # 39; & # 39 ;.
Trump spent months chasing players who knelt for the National Anthem as part of protests over the treatment of minorities in the criminal justice system.
President Trump lashed out at Nike for the second time this week for his controversial 30th anniversary ad campaign featuring Colin Kaepernick
Trump (up, on September 5, 2018, in Washington) also said: "As far as the NFL is concerned, it's hard for me to look, and I always will, until they represent the FLAG."
"I think it's a terrible message and a message that should not be sent, there's no reason for it," Trump told the DailyCaller.
Meanwhile, Washington had been studiously studying new details in Bob Woodward's explosive book about the chaos and insults within the White House.
Trump also invoked his real estate empire, which is held in trust and technically directed by his two adult sons and an executive under an agreement that Trump reached after winning the presidency.
"Nike is my tenant. They pay a lot of rent, "Trump told the conservative trend publication.
Trump allowed, however, to let the companies make decisions & # 39; is what this country is about & # 39 ;.
The announcement of Nike's Kaepernick shows the former NFL star, who has not been signed by a team since she began kneeling during the anthem, with the words: "Believe in something." Even if that means sacrificing everything & # 39;
A billboard by the former NFL quarterback was released on Wednesday in the hometown of his former team, the San Francisco 49ers, as it is revealed that his campaign generated $ 43 million in media coverage for Nike in just 24 hours.
Nike has a flagship store next to Trump Tower, although it is preparing to move its flagship in 2019.
It is the largest tenant of the Trump Organization that occupies a single space, Business Insider reported last year.
Trump said there was "no reason" for the company to send the message. "But I think that as far as sending a message, it should not be sent."
While the president criticized the kneeling players, he backed the NFL owners on a new policy by maintaining the protests in the locker room.
Trump spent months going after protests from kneeling players. Colin Kaepernick # 7 and Eric Reid # 35 of the San Francisco 49ers kneel in protest during the national anthem on September 12, 2016 in Santa Clara, California
Star athletes, including Serena Williams, praised the company for putting Kaepernick's message at the forefront of its advertising, while quarterback Tom Brady also influenced.
But Nike customers who opposed the protests in the Kaepernick camp were outraged by the move.
They are still angry about the NFL's refusal to suspend players who refrained from taking the national anthem last season. His anger generated the hashtag #NikeBoycott.
The league has introduced a new real for next season: the players must stand or they can choose not to be on the field for the anthem.