The Trump campaign uses Facebook to target 65 and older voters with advertisements against immigration and spends hardly anything to reach young voters, revealing new numbers
- President Trump spends nearly half of his Facebook campaign money targeting the elderly
- He spends less than 5 percent on the latest demographics, 18-35
- Approximately half of the 44 percent in advertisements aimed at the elderly target illegal immigration and use the nativist language
- Bernie Sanders, 77, spends 65 percent of his Facebook advertising money on 18 to 35 year olds
President Donald Trump's 2020 campaign spends nearly half of his Facebook advertising budget on voters over 65 years of age.
While his campaign focuses 44% of his budget on targeting older voters, the 12 most important Democratic candidates out of 18 who are already working spend only 27% on the same demographics, according to data collected by Bully Pulpit Interactive.
Only 4 percent of Trump's Facebook budget is allocated to 18 to 35 year olds.
Senator Bernie Sanders, the leader in the democratic primary field and the oldest person to be president in 2020, spends only 9 percent of his Facebook budget on voters aged 65 and older.
President Trump does not even spend 5 percent of his Facebook advertising money on 18-35 year olds
Instead, Trump & # 39; s re-election campaign in 2020 focuses 44 percent of its advertising budget on elderly people aged 65 and over. The average of the top 12 democrats running in 2020 spends only 27 percent of their budget on that demographics
Bernie Sanders, the oldest candidate in 2020, spends 65 percent of his Facebook advertising budget on the youngest target group
DEM HOPEFULS & MONEY UP TO 2019
Bernie Sanders: $ 18.2 million
Kamala Harris: $ 12 million
Beto O & # 39; Rourke: $ 9.4 million
Pete Buttigieg: $ 7 million
Elizabeth Warren: $ 6 million
Amy Klobuchar: $ 5.2 million
Cory Booker: $ 5 million
Kirsten Gillibrand: $ 3 million
Jay Inslee: $ 2.25 million
John Hickenlooper: $ 2 million
Tulsi Gabbard: $ 1.9 million
Andrew Yang: $ 1.7 million
Marianne Williamson: $ 1.5 million
Julian Castor: $ 1.1 million
John Delaney: $ 345,000
Wayne Messam $ 84,000
From January 1 to March 31
Sanders, 77, spends 65 percent of the budget on the youngest target group.
Both Democrats and Trump spend about the same amount of advertising money on middle-aged demographic data of 34-65.
Of the advertisements, Trump's re-election campaign is aimed at older Facebook users, many focusing on immigration.
Recently, Trump has raised his rhetoric against illegal immigration, claiming that he would direct the Department of Homeland Security to transport illegal immigrants to sanctuary cities.
There is nativist language – wording related to supportive policies that protect native American citizens – in 54 percent of Trump's advertisements on immigration, the study shows.
BPI was able to analyze the data after Facebook first opened its application application programming interface in March. This provides insight into the targeting of advertising strategies by campaigns.
Trump is way ahead of the fundraising curve compared to democratic candidates. He raised more than $ 30 million in the first quarter of 2019.
Sanders was the highest earner among Democratic candidates with more than $ 20 million in the first quarter of this year, and Warren in second place with $ 16.5 million.
Several Democratic contenders earned well below par with between $ 1 and $ 2 million.