Country star Travis Treat drops all Anheuser-Busch beers from his tour as backlash continues after Bud Light recording of trans activist Dylan Mulvaney
- Anheuser-Busch products include Budweiser, Stella Artois, Corona, Michelope Light, Rolling Rock, Bush, and more
- It is the latest in a series of popular artists who have vehemently opposed the controversial Bud Light promotion
Country music star Travis Tritt has become the latest celebrity to blow out Anheuser-Busch for working with transgender activist Dylan Mulvaney in a promotion for Bud Light.
His decision to remove all products from his tour bus comes after fellow singer Kid Rock angrily shot several cases of Bud Light.
Mulvaney, 26, announced the partnership in a series of videos posted to social media over the weekend coinciding with the NCAA March Madness Tournament.
She even got a beer can with her face imprinted on it to celebrate her 365 days of being a woman — which angered the singer.
But now, Tritt, 60, has joined in the outrage and said he will remove all Anheuser-Busch products from his hospitality rider.
Country music mogul Travis Tritt, 60, announced on Twitter that he will be removing Anheuser-Beusch products from the hospitality rider on his concert tour.
It comes after the backlash the company received after beer giant Bud Light celebrated wooing trans activist Dylan Mulvaney in a new promotion.
He added that there were “many other artists” doing the same thing but they did not come forward for fear of being “ridiculed and disqualified”.
Tritt has a total of 700.3k followers, compared to the Mulvaneys’ 1.7m on Instagram alone.
He admitted he was on tour with Budweiser—one of several brands under the Anheuser-Busch umbrella—in the 1990s.
The multi-award-winning artist added, “That was when Anheuser-Busch owned America.
A great American company was later sold to Europeans and became unknown to the American consumer. what a shame.’
Treatt then took aim at Ru Paul and Jack Daniels’ drag race, posting a photo to his social media saying, “All Jack Daniels drinkers should pay attention.”
Bud Light and Anheuser-Busch did not respond to a request for comment when contacted by DailyMail.com
Thousands of people commented on Kid Rock, 52, who posted the snaps online to his 1.9 million subscribed followers, saying “F*** Bud Light and f*** Anheuser-Busch.” Have a great day.
Mulvaney, who identifies as a woman, announced the partnership Saturday as part of the beer company’s promotional event for the NCAA March Madness Championship
That sparked additional backlash from fans, who were already critical of the decision to make Mulvaney part of the brand.
PR experts previously told DailyMail.com that the decision to drastically change their marketing was like “setting their loyal fanbase on fire.”
Gareth Boyd, Director of Marketing and Public Relations Forte AnalyticaHe says that while he can understand where the decision came from, it is “not the right way to make that decision”.
Speaking to DailyMail.com, he said, “I can’t really understand their approach to this because their core audience just can’t relate.
“Cutting out your core audience and hoping you can attract a completely new, previously undiscovered audience just doesn’t make sense.
Several former customers filmed themselves pouring beer away — down the sink and toilet — while others emptied the product into bins from their fridges.
But the company stood behind the TikTok star, who has been accused of childish dress, with more than 10 million followers, with Anheuser-Bush saying the cans were a personal gift to her.
They added that she is one of hundreds of influencers with whom the company cooperates.
“From time to time, we produce unique keepsake tins for fans and brand influencers, such as Dylan Mulvaney,” the spokesperson said in a statement.
Controversial superstar Mulvaney once again faced backlash after signing another deal with Nike next