Transgender influencer Dylan Mulvaney has unveiled her stunning new platinum blonde hairstyle as her Bud Light controversy rumbles.
Since Mulvaney, 26, first announced his partnership with Bud Light on April 1, domestic sales of the once-loved beer brand have plummeted and customers have vehemently boycotted the brand.
The brunette Mulvaney apparently took the criticism in her stride and continued to post on social media for her fans – and now she’s shown off her new blonde transformation.
In a TikTok video showing off her new blonde hair, Mulvaney posed and said the words, “I live for gays.”
She paired the faded hairstyle with a 90s-style black mini dress and red lipstick.
The brunette Mulvaney apparently took the criticism in her stride and continued to post on social media for her fans – and now she’s shown off her new blonde transformation
She paired the bleach number with a 90s-style black mini dress and red lipstick
Many were quick to point out that Mulvaney also faded her eyebrows to match her bob haircut – with the social media star sharing an uncanny resemblance to pop icon Madonna in her heyday.
One commenter said: “The blonde suits you so well, it really brings out the eyes.”
Another added: ‘Omg who knew blonde would look so fiery on you’, while a third added: ‘You were made to be blonde.’
The physical transformation comes after its disastrous partnership with Bud Light caused the company to lose $27 billion in value.
Mulvaney, 26, recently revealed that she prefers not to name her critics “because it gives them the satisfaction of believing they are on my mind”.
“It shows my followers that I’m standing up for myself, but it also shows that their story is strong enough to matter,” she told Them magazine.
Her campaign with Bud Light sparked a backlash among critics in the trans community. When singer Kid Rock opened fire on cans of Bud Light while wearing a Trump MAGA hat, a boycott caused sales to plummet by more than 25%.
Speaking openly about the controversy for the first time, Mulvaney said: “No matter your gender, people will project things at you about who you’re supposed to be. And I think we also need to tell people our real purpose.
Mulvaney worked with Bud Light in April as part of their March Madness campaign and received a can of light beer with his face on it.
She danced in the black dress, showing off her new hairstyle
Mulvaney also shared her blonde transformation on Instagram
Dylan Mulvaney at the Paris Hilton: Live at The Fonda show in Los Angeles, CA on June 7
“I think a big part of my goal might be to raise the voices of others. The headlines are calling me “TikTok Trans Activist Dylan Mulvaney” right now. I want to be “actress Dylan Mulvaney”. I want to be “comedian Dylan Mulvaney”.
“I didn’t expect people to follow me or to get such negative media attention. I walk into a room and I never know if someone is going to really love me or really hate me.
Mulvaney said she has no regrets chronicling her transition for the world to see or her partnership with Bud Light.
“I don’t regret any of the things I posted, but I want to make sure my transition is for me now,” she told them.
“It’s a bit like redefining a relationship – when it gets too personal or too practical, it can be hard to go back.
“I hope the people who love me will be ready when I start doing things that aren’t just trauma that I unload on a camera.”
Mulvaney also claimed in the interview and on an Instagram post that she was in her “author era” – appearing to tease a potential book, adding “I typed a lot in my backyard”.