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Tracee Ellis Ross dazzles in orange as she washes her hair at the UK launch of Pattern Beauty

She launched her hair care brand in the US in 2019.

And on Wednesday, Tracee Ellis Ross, 49, shone in a vibrant orange midi dress as she washed her hair for guests at Pattern Beauty’s UK launch in London.

The Blackish star smiled happily as she showed her shampoo and conditioner routine live in a shower to demonstrate its effectiveness.

Demonstration: On Wednesday, Tracee Ellis Ross, 49, shone in orange as she washed her hair in front of guests at Pattern Beauty's UK launch in London

Demonstration: On Wednesday, Tracee Ellis Ross, 49, shone in orange as she washed her hair in front of guests at Pattern Beauty’s UK launch in London

Tracee’s gorgeous gown boasted a multi-layered, tasseled skirt from the thigh, while the rest of the dress was elegantly simple.

The actress paired the sleeveless number with a matching pair of pointed stiletto heels for her launch bash.

To complete her look, Tracee accessorized with chunky orange hoop earrings and a touch of matching lipstick.

While washing her hair in a shower, Tracee switched to a matching color and strappy swimsuit.

Stunning: Tracee's gorgeous frock boasted a multi-layered, tasseled skirt from the thigh, while the rest of the dress was elegantly simple

Stunning: Tracee’s gorgeous frock boasted a multi-layered, tasseled skirt from the thigh, while the rest of the dress was elegantly simple

Showering: the blackish star smiled happily

Suds up: She presented her shampoo and conditioner routine live to demonstrate its effectiveness

Showering: The Blackish star smiled happily as she showed her shampoo and conditioner routine live to demonstrate its effectiveness

Fashionista: The actress paired the sleeveless number with a matching pair of pointed stiletto heels for her launch bash

Fashionista: The actress paired the sleeveless number with a matching pair of pointed stiletto heels for her launch bash

In 2019, Tracee discussed her journey with beauty and the struggle she faced to get her business on the shelves as she covered the cover of glamour

Growing up, she said, “Unfortunately, there weren’t many pictures, outside of my family, of people who looked like me.”

“I grew up with her, I mean, look at my mother,” she said, giving credit to her iconic mother Diana Ross. ‘I look back at pictures of myself when I was young’ [with big hair] and I think god, I took the long route to get back there.’

“I went through those teenage years where everyone is trying to figure out who they are and all of a sudden they become so aware of what they look like,” the Black-ish star added. “How they’re seen, what’s cool, what’s in them.”

It wasn’t seeing representation in the industry that started her “controversial relationship” with beauty.

By Brand: While washing her hair in a shower, Tracee switched to a swimsuit of the same color and straps

Product demo: The star showed how she uses the products

By Brand: While washing her hair in a shower, Tracee switched to a swimsuit of the same color and straps

Stunning: To complete her look, Tracee has an accessory with chunky orange earrings and a bit of matching lipstick

Stunning: To complete her look, Tracee has an accessory with chunky orange earrings and a bit of matching lipstick

Ellis said, ‘the culture of beauty that was around me, but didn’t make room for me. As a result, I tried to force my hair into submission to do what I thought it should do. I straightened it, I painted it, I baked it.’

All this led her to create Pattern, which is suitable for 3B-4C hair types (curly, curly and textured hair).

“My first reason for wanting to make these products was absolutely selfish. I thought, “I need these, where are they?” she said about creating the brand.

She found obstacles in creating the brand and that she “came across a lot of things that were exactly what made me feel bad about myself.”

The actress found that people were doubting her credibility in the hair industry. To which she believes that ‘like many women of color and people with curly hair, our best experts have become because the industry has not supported us’.

Although she still believes women of color are “underestimated in terms of our worth, our merit and our beauty.”

Entrepreneur: She launched her hair care brand in the US in 2019

Entrepreneur: She launched her hair care brand in the US in 2019

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