Toyota has this morning unveiled the brand new Prius in Japan, however its UK enterprise has confirmed that it will not be bought to clients in Britain on account of a scarcity of demand from our automobile patrons.
The Prius is taken into account the unique poster-boy for inexperienced motoring, with the early 2000s seeing it grow to be the automobile of alternative for eco-conscious A-list celebrities and movie stars – Tom Hanks and Leonardo DiCaprio famously had one!
However whereas the newest fifth-generation Prius affords a radical new design, Britons will not be seeing it in showrooms, with Toyota UK telling That is Cash that demand for its long-running saloon mannequin has evaporated with extra patrons wanting SUV-type hybrids, with its CH-R outselling the Prius final yr by 32 to at least one.
The brand new Prius we will not get: That is the fifth-generation Toyota Prius, which was unveiled in a single day in Japan. It has been confirmed that UK clients will not be capable of get their palms on it as – for the primary time since 2000 – it will not be bought right here
Toyota eliminated the previous-generation Prius from sale in Britain earlier this yr, and this morning confirmed it will not be showing once more.
A Toyota UK spokesperson instructed us: ‘With our evolving UK product technique and altering market circumstances, now we have taken the choice to not introduce the brand new technology Prius within the UK as the brand new mannequin represents a really totally different proposition to its predecessor, alongside a transparent shift in UK shopper demand in the direction of extra SUV fashion autos.
‘Since its introduction as our first hybrid mannequin again in 2000, over time now we have launched a a lot larger number of self-charging hybrids, overlaying all the principle segments of the market assembly a a lot wider buyer base.
‘This shift in UK market circumstances has been mirrored in Prius gross sales figures, there have been 563 gross sales in 2021, compared to slightly below 18,000 hybrid Toyota C-HRs.’
The information will come as a blow significantly to drivers working for ride-hailing corporations like Uber. The Prius is likely one of the most commonly-used motors within the personal rent market in massive cities, with the automobile providing brief blasts of electric-only driving when making an attempt to maneuver round heavily-congested roads.
Although Toyota says there’s nonetheless a automobile in its UK vary for these clients.
‘Acknowledging its reputation within the personal rent market, we’re nonetheless capable of cater for operators who proceed to require our dependable hybrid expertise, with the UK constructed Corolla Touring Sports activities property,’ the spokesperson went on.
It marks the top of twenty-two years of the Prius being obtainable in UK showrooms.
Tom Hanks pictured entering into his Toyota Prius in 2007 outdoors his manufacturing workplace in Santa Monica, California
Cameron Diaz is likely one of the Prius’ most well-known homeowners. Right here she’s seen entering into her hybrid mannequin in California in 2007
Scottish actor Ewan McGregor pictured in 2004 – once more in California – pumping petrol into his Prius hybrid. The Trainspotting star has taken half in loads of environmental charity work
Claudia Schiffer together with her Toyota Prius hybrid in London in 2008. The mannequin stated years in the past that seeing Al Gore’s movie on local weather change, An Inconvenient Fact, had made her wanting to throw her help behind local weather change campaigns – and can be why she purchased a Prius
When launched right here in 2000, it was the automobile for eco-enthusiasts to be seen in.
It was the primary mass-produced, inexpensive, family-friendly hybrid to be bought on these shores, and demand was boosted by the swathe of celebs pictured driving their super-green Prius across the Hollywood hills.
Stars of the massive display who owned a Prius across the flip of the century embrace Tom Hanks, Leonardo DiCaprio, Cameron Diaz, Claudia Schiffer, Demi Moore, Ewan McGregor and Julia Roberts – simply to call just a few.
Moderately than flashy Ferraris or big Bentleys, the Prius was the automobile to be photographed in in case you had been an A-lister who wished to clarify that they’re environmentally acutely aware.
Actor Lucy Liu pictured in West Hollywood in 2006 together with her Prius hybrid, which on the time was the eco-car to be seen in in case you had been an A-list celeb
Renee Zellweger is pictured right here in 2010 having been ‘caught in a little bit fender bender with one other lady who bumps into the actress’ driver-side door on her Toyota Prius’. Renee stays cheerful as they alternate data and take pictures till then-boyfriend Bradley Cooper arrived to select her up
Sarah Michelle Gellar is pictured right here in 2009 pumping petrol into her Prius hybrid
Former Manchester United footballer and now commentator Gary Neville pictured in 2011 arriving on the Carrington coaching floor. As you may see, his gray Toyota Prius hybrid had been concerned in a minor shunt with injury to the entrance bumper
Jeff Goldblum is pictured along with his Prius in 2017 throughout a procuring journey in New York
One other star of the massive display to personal a Prius is Kirsten Dunst, pictured entering into the hybrid Toyota in California in 2006
When the first-generation automobile arrived in 2000, Toyota bought it with a five-year guarantee in a bid to diffuse issues concerning the lifespan of the battery.
But it did not show common within the UK, regardless of an enormous push within the capital the place the Prius was closely marketed as being exempt from London’s Congestion Cost, which was on account of be launched in 2003.
The primary-generation Prius arrived within the UK in 2000. It had been launched in Japan three years earlier, and the British market wasn’t fairly prepared for what it needed to supply…
When the first-generation automobile arrived on the flip of the century, Toyota bought it with a five-year guarantee in a bid to diffuse issues concerning the lifespan of the battery
Toyota’s advertising division went into overdrive in 2003, closely promoting the Prius as being exempt from London’s Congestion Cost, which was launched the identical yr
Prius gross sales solely began to essentially take off when the second-generation Prius arrived in January 2004.
It even received the European Automotive of the Yr title in 2005, changing into solely the second Japanese mannequin to carry the award (after the Toyota Yaris in 2000) that dates again to 1964.
Toyota Prius gross sales solely began to essentially take off when the second-generation Prius arrived in January 2004
The second-iteration of the Prius received the European Automotive of the Yr title in 2005, changing into solely the second Japanese mannequin to carry the award (after the Toyota Yaris in 2000) that dates again to 1964
It was changed with the third-gen Prius in August 2009, which remains to be a preferred sight on UK roads at present.
The Mk3 Prius was additionally the primary to be obtainable as a standard ‘self-charging’ hybrid or a PHEV, which means clients might plug it into the mains the cost the battery and profit from an extended electric-only driving vary.
Toyota additionally launched the Prius+ MPV across the identical time, although the dwindling demand for this automobile kind means it by no means took off, with the market as an alternative shifting in the direction of SUVs.
The fourth-generation mannequin succeeded it in March 2016, however the arrival of fully-electric automobiles and longer-range hybrids noticed its reputation shrink dramatically in recent times.
The Mk3 Prius arrived within the UK in 2009 and proved comparatively common. This was additionally the primary Prius obtainable as both a standard ‘self-charging’ hybrid or a PHEV
The fourth-generation mannequin succeeded it in March 2016, however the arrival of fully-electric automobiles and longer-range hybrids noticed its reputation shrink dramatically in recent times
Toyota UK confirmed that whereas the Prius will not seem in UK dealerships, it should proceed to be bought in different European markets, although it should solely be obtainable as a plug-in hybrid and never a self-charging hybrid.
Because the well-known Jim Bowen catchphrase from the eighties and nineties TV gameshow went: ‘This is what you can have received!’
The fifth-generation Prius revealed in a single day in Japan has obtained a dramatic fashion overhaul, together with a slick roofline and chiseled profile.
The sharper seems to be are accomplished with a pair of recent angular headlights and a single-beam brake-light bar operating throughout the boot lid.
The fifth-generation Prius might be bought in different European markets the place saloon-car demand remains to be excessive. It seems to be much more trendy than earlier than, with a svelte roofline and chiseled profile
The sharper seems to be are accomplished with a pair of recent angular headlights and this single-beam brake-light bar operating throughout the boot lid
Toyota UK says the Prius has been killed off because of the ‘shift in UK market circumstances’ in the direction of SUVs. A spokesperson stated simply 563 Prius had been bought in 2021, compared to slightly below 18,000 hybrid Toyota C-HRs (pictured)
The cabin has additionally been introduced updated with a floating seven-inch TFT digital driver’s instrument cluster and an enormous panorama infotainment display in the course of the dashboard.
By way of efficiency, it options an upgraded model of plug-in hybrid system from the outgoing mannequin, combining a 147bhp 2.0-litre four-cylinder petrol engine with a higher-capacity 13.6kW battery sending energy to a 158bhp electrical motor on the entrance axle.
The 2 energy sources generate a complete most output of 221bhp, which is a big 100bhp enchancment on the outdated Prius.
The cabin has additionally been introduced updated with a floating seven-inch TFT digital driver’s instrument cluster and an enormous panorama infotainment display in the course of the dashboard
The hybrid system combines a 147bhp 2.0-litre four-cylinder petrol engine with a 13.6kW battery and 158bhp electrical motor. The 2 energy sources generate 221bhp, which is 100bhp greater than earlier than. Prospects in Europe may even spec their automobiles to have photo voltaic panels on the roof to create further power for the battery pack
For an added enhance of inexperienced power, patrons can spec their Prius with photo voltaic cells on the roof that grow to be a secondary supply for the battery.
Toyota bosses stated the electric-only vary is now greater than 50 per cent longer than the predecessor (34 miles).
This implies it ought to be capable of cowl over 50 miles with out the petrol engine needing to start out up, granted the proprietor has fully-charged the battery.
Official figures confirmed this morning say the brand new mannequin will speed up from 0-to-62mph in a pretty-impressive 6.7 seconds, which is much faster than any Prius we have seen earlier than.
You simply will not be seeing one silently sprinting away from the visitors lights anyplace within the UK.
CARS & MOTORING: ON TEST
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