Tory Burch removed a tunic-style sweater from his website after keyboard warriors demeaned the brand for using traditional Portuguese clothing as design inspiration.
The US-founded luxury fashion brand debuted on their website wearing a sweater listed as ‘Baja-Inspired Tunic’, referring to an area in Mexico.
However, photos of the sweater show a striking resemblance to traditional clothing worn by sailors in Portugal since the 19th century.
Tory Burch removed the garment from their website after they continued to get backlash on social media despite renaming the item ‘Sweater Tunic’.
Tory Burch has been humiliated by social media users for failing to mention Portugal as the inspiration for a sweater in the brand’s Spring 2021 collection. Pictured left: traditional Portuguese sweater, right shown: Tory Burch design
On Instagram, many people have accused Tory Burch of theft from other cultures
Diet Prada took Instagram to share images of Tory Burch’s design alongside traditional Portuguese garments.
In the caption of the post, the fashion watchdog group quoted the Facebook response from Ricardo Silva, president of the parish union of Póvoa de Varzim, a coastal city in northern Portugal.
Diet Prada destroyed Tory Burch, saying, ‘Global glamorous mega tycoon Tory Burch has expanded her range from stretchy ballerinas to household items and everything in between.
When she’s not busy colonizing the mall, her design team apparently gathers inspiration from the rest of the world.
‘The last? A sweater for sale, hardly imperceptible from the poveiras vests traditionally worn since the early 19th century by the Portuguese fisherman from Póvoa de Varzim. ‘
The Instagram account shared Ricardo’s quote, continuing, “ The incredible story of how an international brand Tory Burch presents our Poveira Jersey as its own shirt. David’s fight against a self-appropriating Goliath remains unresponsive and fails to recognize one of the most important pieces of Portuguese handicraft.
Fashion watchdog group Diet Prada, shared images of the traditional Portuguese design alongside a photo of the garment released by Tory Burch
Diet Prada explained the difference in the techniques Tory Burch used to make the design easy to mass-produce
Tory’s version was originally listed as ‘BAJA-INSPIRED TUNIC’ (which, by the way, is in Mexico, not Portugal) and features an embroidered motif of crabs and the Portuguese coat of arms. The embroidery resembles traditional Portuguese techniques rather than intarsia knitting, which is undoubtedly easier to mass-produce. Even the garter stitch details on the edges are similar.
Camisolas poveiras were made by sailors and their families, who knitted plain sweaters and added cross-stitch or double-stitched motifs in red and black thread. Crests and nautical motifs are the most common topics, but many also include sigla, a local symbol code, or some form of postage script, similar to Nordic runes.
They were often worn for parties and pilgrimage, and now the embroidery is so characteristic of Póvoa de Varzim that it adorns many of the souvenirs they sell. ⠀⠀⠀⠀⠀⠀⠀
Tory’s list has been updated to simply ‘SWEATER TUNIC’ and describes it as ‘a symmetrical geometric intarsia design’ that ‘goes well with elasticated waist pants’. It’s a good thing that outfit is comfortable, because the discussion she has to have about giving honor that deserves credit is unlikely to be fun. ‘
Tory Burch (pictured) apologized in Diet Prada post, admitting brand is taking ‘full responsibility’ for their mistake
Tory Burch garnered over 8,000 likes when she explained that the brand’s goal is to celebrate all cultures
In response to the response, Tory Burch issued an apology on the Diet Prada post.
Tory wrote, “We absolutely recognize this mistake and take full responsibility. It was brought to our attention that we mis-attributed this sweater and did not know where it came from.
‘We are working with the city of Pavoa de Varzim to rectify this mistake. We celebrate all cultures and we still strive to do better in the future. ‘
The apology has garnered more than 8,000 likes, but the $ 816 sweater, covered in orange and black embroidery from the Spring 2021 collection, is no longer available on Tory Burch’s website.
A stream of comments on the Diet Prada Instagram account argued that it was not the first time that Tory Burch drew inspiration from other cultures
Many people have continued to respond to Diet Prada’s post to vent their frustration.
One person wrote: ‘Very disappointed with her brand for stealing this jersey idea and not crediting Portugal’
“I miss the days when fashion revolutionized and questioned the status quo, now it’s just a bunch of big brands snatching small businesses and stealing and exploiting other cultures,” said another.
A third added: ‘It’s just stealing and trying to distract from the fact by pointing to another country. Plus the kitchen utensils! Ridiculous. Getting inspiration from others is fine, but this is just stealing. ‘