Black Friday is one of the biggest shopping holidays of the year. It is the perfect time for you to make your business stand out and attract more customers.
To do so, you must create an eye-catching and attractive Black Friday banner. With these top tips, you can design an effective banner in no time!
Colour Schemes
To create an effective black Friday banner template, you need to use a consistent colour scheme that matches your brand’s image and style. A good colour scheme will help your design stand out from the crowd and get more attention.
Black is a classic colour for sale ads, conveying authority, power, and elegance. However, you can use other bright colours to attract attention, such as red or yellow.
These colour combinations stimulate excitement and desire, so they are perfect for the Black Friday shopping season. They are also very pleasing to the eye, which is why they’re often used in brand design projects.
A great way to use these colour combinations is with a background that’s coloured analogous to the rest of your free Black Friday banner templates. Analogous colours are shades directly related to each other on the colour wheel, making them easier for your audience to understand and remember.
Another great way to make your design stand out is by using a creative layout. Instead of just a plain banner, consider making a colourful collage with product images and text.
Product Images
As the name suggests, Black Friday is the year’s biggest shopping day. It’s also when retailers offer their customers huge discounts on their products. Whether you’re a big brand or small business, you’ll want to use this day to promote your products and services to new customers and keep existing ones coming back for more.
One of the best ways to attract new customers is through an exclusive Black Friday banner design. You can make this happen by using a creative and unique design that will instantly grab your audience’s attention.
The first thing you need to do is find an eye-catching product photo for your banner. You can do this by taking photos of your products in natural settings or collaborating with a photographer to create something unique.
Adobe Express offers a wide range of professionally designed Black Friday banner templates that you can use to jumpstart your creativity or build a banner from scratch. These templates are available in different formats, sizes, and colour schemes. You can also customize them to fit any printing needs or social media channels.
To add a personal touch to your Black Friday marketing campaign, you can use your photos or even hire an expert photographer to snap professional-looking shots of your products. You can then use these photos in your banner design to show what your brand offers.
Call to Action
A compelling call to action is a must-have for any banner ad. It’s the nudge customers need to click through and complete their purchases. Make sure that your CTA is clear, outstanding, and stands out from the rest of your Black Friday promotion.
To start, choose a suitable design template for your campaign. It should contain all the essential information about your offer and be aesthetically pleasing to your customers. The background colour should be bright and eye-catching.
Use colours that appeal to your customers, such as red and yellow. They are colours that people love, so they’ll be more likely to engage with your banners and click through to your website.
For an extra boost, add a countdown timer and specific information about the sales you are offering. It will help your customer know that the deal is about to expire, a great tactic to use during Black Friday.
Another great way to attract attention is to tap into the fear of missing out. By including words like “limited,” “today only,” or “last chance,” you can ingrain this sense of urgency into your consumers’ minds and encourage them to click through to your site.
One of the most effective ways to increase sales on Black Friday and Cyber Monday is offering free shipping. It can significantly benefit your business, especially in the competitive online retail space.
Adobe Express makes it easy to create a custom Black Friday banner in minutes. All you need to do is find a template you like, add your company logo and store details, and then resize it for all your digital marketing needs in a snap. You can even save the project to be able to revisit it later!
