Tom Brady "liked" several Instagram posts that show Kaepernick's controversial Nike ad campaign on Tuesday
Tom Brady intervened in the dispute over Colin Kaepernick, who became the face of Nike's Just Do It's 30th anniversary campaign to back the divisive former field marshal.
While the indignant Nike customers burned products in protest of the campaign, Brady "liked" several photos that were published on Instagram by Lebron James, Kevin Durant, GQ and Chris Paul.
He did not publish his own screenshot of the campaign that presents a black and white portrait of Kaepernick and the words: "Believe in something". Even if that means sacrificing everything. "
Kaepernick has not played a soccer game for 11 months. He chose not to fulfill his contract with the San Francisco 49ers last August, after causing controversy by kneeling during the national anthem in protest against police brutality against African-Americans.
On Monday, Nike revealed the campaign to mixed commentary.
Star athletes, including Serena Williams, praised the company for putting Kaepernick's message at the forefront of its advertising.
But Nike customers who opposed the protests in the Kaepernick camp were outraged by the move.
Patriots star Brady never commented directly on the NFL controversy that Kaepernick started in 2016 when he knelt during the national anthem in protest against racism and police brutality against African-Americans. The closest Brady came to saying was that Kaepernick should still be in the NFL last September
They said that it took them away from the brand and made them choose between their "favorite shoes" and their country.
They are still angry about the NFL's refusal to suspend players who refrained from taking the national anthem last season. His anger generated the hashtag #NikeBoycott.
The league has introduced a new real for next season: the players must stand or they can choose not to be on the field for the anthem.
Among those who have criticized Kaepernick repeatedly is the president who says his protests are disrespectful to US troops and veterans.
Nike customers revolted on Monday after it was announced. They started burning their shoes and launched the hashtag #NikeBoycott
Others threw their favorite products in the trash as a sign of outrage at the decision
The most outraged by the movement were the veterans. They are the ones who President Trump has set his arguments against Kaepernick in the past, claiming that he is disrespectful to veterans for not representing the national anthem.
Nike shares fell three percent at the start of Tuesday's trading in light of the announcement
They directed complaints about him becoming the Nike campaign this week.
The uproar caused Nike stock prices to plummet 3 percent on Monday morning.
Nike, however, described Kaepernick's protests as "inspiring".
"We believe that Colin is one of the most inspiring athletes of this generation, who has harnessed the power of sport to help the world move forward," said Gino Fisanotti, vice president of brand for Nike for North America.
The company has not yet addressed the reaction of consumers.
In recent months, Nike has been under scrutiny for its culture and accusations that women are not adequately represented in their leadership ranks.
Executive Director Mark Parker apologized for the company's work culture in May to employees at a company-wide meeting.
Nike, who has said that she opposes discrimination and is committed to diversity and inclusion, previously announced the "unconscious bias training" for its managers and a review of its human resources systems.
Other athletes featured in the 30th anniversary of the campaign & # 39; Just Do It & # 39; from Nike
Serena Williams is one of the many athletes presented at Nike's 30th anniversary of the "Just Do It" campaign
Serena Williams, who shared a photo of herself when she was young, is especially proud to be part of the Nike family with the hashtag Just Do It after the photo of Kaepernick's ad was revealed.
Williams has a multi-million dollar contract with Nike and currently competes in the US Open, where he has just beaten his sister Venus Williams.
On Friday night, Kaepernick and his former 49ers teammate Eric Reid, a Pro Bowl safety that joined the protests and is now out of the league, received big cheers when they were introduced and shown on the screen. great during the match between Serena and Venus.
Giants wide receiver Odell Beckham Jr. also appears in the campaign and last week shared a picture of himself catching a soccer ball with the ad title saying "Do not wait until you've won a ring to play." A) Yes".
Giants wide receiver Odell Beckham Jr. also appears in the anniversary campaign
In addition, the skater Lacey Baker, who shared a snap of herself taking air on her board on Monday, with the caption "It's just a crazy dream until you do," also appears in the campaign.
And the first one-handed NFL player, Seattle Seahawks linebacker Shaquem Griffin, who is an amputee, also appears in the campaign.