Tokyo Olympics sponsors now ‘call for further delays’ over fears of failed marketing campaigns

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Tokyo Olympics sponsors are now calling for ‘FURTHER postponement of the Games so spectators can attend’, while major companies ‘fear the value of their marketing campaigns’

As tensions mount over the Tokyo Olympics, major Japanese sponsors of the Games are now privately calling for the showpiece to be postponed for a few more months so that more spectators can attend.

The calls are financial in nature, with companies now fearing the value of their lucrative marketing campaigns and the possibility of their collapse without onlookers, the company said. Financial times.

Reportedly, there is now a “growing frustration among 47 Japanese companies who collectively paid more than $3 billion to support the Games.”

Japanese sponsors of the Tokyo Olympics would now privately call for the showpiece to be postponed for a few more months

As it stands, the Tokyo Olympics will become the most heavily sponsored sporting event in history, but polls show that as many as 80 percent of Japanese want the Olympics canceled or postponed until a safer period.

A senior executive at a financier told the FT: ‘I don’t think this proposal will affect organizers much as they seem determined to start on July 24.

“But from our perspective it just makes much, much more sense to hold the Games when there are more vaccinated people, the weather is cooler and there may be less public opposition.”

As for the Covid-19 vaccine rollout in Japan, the total number of people who have received at least one vaccination is now over 14 million, or 11 percent of the population.

Japanese citizens have even taken to the streets to show their disapproval and anger at plans

Japanese citizens have even taken to the streets to show their disapproval and anger at plans

Ten areas in Japan are under state of emergency and polls call for cancellation

Ten areas in Japan are under state of emergency and polls call for cancellation

As recently reported by Sportsmail, Japan has been “cornered” to host the Tokyo Games and athletes should rise up against them, according to one of the country’s most prominent Olympic figures.

Kaori Yamaguchi, a leading Japanese Olympic Committee member and former Olympic medalist, has launched an unprecedented attack on organizers for going ahead with the Games despite widespread public opposition during the Covid-19 pandemic.

In an op-ed for Japan’s Kyodo news agency, she wrote: “The Games have already lost meaning and are held just for them.

Many of the companies that would sponsor the Games had set up substantial marketing campaigns around ticket giveaways and promotions at the venues.

Other industries such as banks, brokerages, insurance companies and major industrial sponsors also planned to use the events for business entertainment.

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