Tobacco giant Philip Morris will stop selling cigarettes in Britain for the next ten years

Tobacco giant Philip Morris will stop selling cigarettes in Britain for the next decade, meaning the Marlboro brand will disappear after a century

  • The move will bring down the curtain of iconic Marlboro brand after more than a century on UK store shelves
  • Chief executive Jacek Olczak told The Mail on Sunday that the plans were part of Philip Morris International’s drive to phase out cigarette smoking in the UK.
  • Those who wish to continue smoking are encouraged to switch to modern alternatives such as e-cigarettes or heated tobacco devices

Tobacco giant Philip Morris International will stop selling cigarettes in Britain for the next ten years, his boss has announced.

The move will bring down the curtain on iconic Marlboro brand after more than a century on UK store shelves.

Chief executive Jacek Olczak told The Mail on Sunday that the plans were part of Philip Morris International’s drive to phase out traditional cigarette smoking in the UK.

Those wishing to continue smoking are encouraged to switch to modern alternatives such as e-cigarettes or heated tobacco devices, which are considered less harmful.

Tobacco giant Philip Morris International will stop selling cigarettes in Britain for the next decade, his boss has revealed

“I want to allow this company to put smoking behind it,” Olczak said. ‘I think that in the UK you can completely solve the problem of smoking in a maximum of ten years.’

When asked if that meant Philip Morris would stop selling traditional cigarettes in the UK within that time, he replied: ‘Absolutely.’

Olczak said the Marlboro brand will disappear from Britain. ‘It will disappear. The first choice for consumers is to stop smoking.

“But if they don’t, the second best choice is to let them switch to the better alternatives.”

The government has drawn up a blueprint for Britain to be ‘smoke-free’ by 2030, including a plan to reduce the prevalence of cigarette smoking among different age groups.

Olczak said the Marlboro brand will disappear from Britain.  'It will disappear.  The first choice for consumers is to stop smoking.  'But if they don't, the second best choice is to let them switch to the better alternatives'

Olczak said the Marlboro brand will disappear from Britain. ‘It will disappear. The first choice for consumers is to stop smoking. ‘But if they don’t, the second best choice is to let them switch to the better alternatives’

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