With the popularization of smartphones, IOS, or Android, the mobile application market has exploded in the last ten years. But how do you make sure that users find exactly your application, for which you turned to futter application development services, among millions of others?
We can really talk about business: with such competition, any program must be designed and promoted to stand out. Icon, ergonomics, customer relations, communication, and so on! There are many criteria you will have to consider if you want your app to make a name for itself in the market. In this article, we’ll share some tips to help your app find its audience.
Take care of the program icon
It is common knowledge that images stick in people’s memories much better than words. For this reason, you need to spend time and invest resources in creating an app icon. When someone sees your app in the store, it will be next to dozens, if not hundreds, of others. And every app store is built the same, only two things will be visible: the name and the icon.
When someone is looking for an app to do a simple task like a weather app, the person won’t bother to read the description. In this very common case, it is the icon that will matter.
Your icon should stand out from the crowd while accurately representing the app (especially using the same color code as the app’s interface).
The developer you work with, such as Perpet, will also have to think about a high-resolution icon to keep up with the technological development of smartphones. Also, the icon will have to be adapted to all formats, be it on a mobile phone, tablet, or computer.
An icon for your app is what a storefront is for a store. If her appearance is unkempt or unpresentable, people won’t want to see what’s behind it.
Chat about your app development
You don’t have to wait until the app is released to start talking about it. On the contrary!
Stories about the progress of development, and the difficulties you face (and the better you overcome them) will give you very good publicity. It’s a bit like stealth marketing, but it’s more than that.
Discussing the development of your program gives the public an opportunity to follow your progress and even participate in it. There is no more engaged follower than one who feels like they are actively contributing to your project. It may even suggest areas for improvement that you may not have considered. Your audience can play an even bigger role in the design of your app.
Test your mobile app and share your feedback
External feedback can be very valuable. Someone who will beta test your app and who is not part of your company will be taken seriously when they talk about it. After all, he is not interested in praising your application!
Audience feedback is incredibly important, and not just for apps. Just look at the increase in the Google star system and the ability to post reviews of restaurants or shops. You can use this trend to your advantage.
It is common practice to give third parties a free preview of your app in exchange for a review. Someone who takes advantage of this early access will have a sense of importance and will be happy to share their opinion with those around them. Thus, your program will be known before the end of its development.
But best of all, your beta testers will be able to report any bugs and other issues with your app, so you can improve it before its official release.
Clearly describe your app and its content
Everyone should be able to instantly understand what your app is about. Reading quickly tires Internet users, so it should be simple and short. Remember what your app is for and its benefits. In a few words, your audience should understand why they should download this app and not another similar one.
Avoid using technical jargon that will only throw off your reader. Adapt your tone to your audience, who may have varying degrees of the ease with mobile apps. Finally, carefully check the spelling in the application description. Even if you don’t offer a dictionary app, a simple mistake in a sentence can ruin the marketing impact of your communication.
Optimization for in-store search
The Internet has its SEO, stores have their ASO! Or app store optimization.
Research keywords that your target will be able to use to find an app like yours. This phase should not be taken lightly. You should include these keywords in your app description. If possible, the most important keyword should be in the title of your app. Second in importance by its subheading.
App user support
The first user experience is very important. You should always, on the one hand, collect data about how your audience uses your mobile app, and on the other hand, offer them support throughout their experience.
If you leave the user after the first experience, they may become discouraged if something goes wrong. Or just move on if the app no longer pleases him.
For example, by analyzing the decline in usage among a certain segment of your audience, you can send them a personalized message encouraging them to re-use the app or leave feedback.
In addition, it will also allow you to send updated suggestions to your audience. This keeps them loyal to your app and hence keeps it on their phone.
Promote your mobile app successfully
Creating a mobile app is a huge job, but it doesn’t all stop at the end of its development. If you want to sell your product, you cannot avoid marketing, communication, and customer relations. However, good communication will not only allow you to successfully market your app but also build an online reputation.
By being clear in the description of your app, accompanying it with a good presentation, and testing it with your audience, you will gain popularity on the networks. You can then maintain and exploit that bad reputation, sell other apps, or even offer other services.
Whether it’s for apps or other things, a good promotion creates a virtuous circle for your business that can only benefit from your investment in communication.