Tinder launches ‘Block Your Ex’ feature to help users avoid awkward run-ins

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Tinder launches ‘Block Your Ex’ tool to help users avoid awkward run-ins when browsing the dating app

  • Tinder has launched the option to block specific contacts in the app
  • Think of ex-partners, relatives of colleagues
  • The tool is rolling out to all Tinder users today, but was originally tested in India, Korea, and Japan where it proved popular

If you’re using a dating app, you’ve probably had the embarrassing experience of running into a former flame, cousin, or coworker while looking for a date.

But the days of awkward run-ins are finally a thing of the past, thanks to Tinder’s latest feature.

The app has launched a new Block Contacts tool that allows users to block personal contacts in the app.

Bernadette Morgan, Group Product Manager, Trust & Safety at Tinder, said, “We may not be able to save you from awkward encounters in the coffee shop, but we’re giving you more control over your experience on Tinder.”

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The Block Contacts feature gives members more control over their experience, allowing them to block specific personal contacts they'd rather not meet

The Block Contacts feature gives members more control over their experience, allowing them to block specific personal contacts they’d rather not meet

How to block your ex

The tool can be found in the Profile Settings section of the app.

There, users can enter which of their contacts they prefer not to see, or do not want to be seen on Tinder.

Whether or not those contacts are on Tinder, they won’t show up as a potential match.

Tinder launched the tool after a recent survey found that more than 40 percent of Tinder users have encountered an ex-partner on the app.

While some users don’t mind finding former flames, 78 percent of those surveyed said they’d rather not see or be seen by these connections on the app.

The Block Contacts feature gives members more control over their experience, allowing them to block specific personal contacts they’d rather not encounter.

“We are introducing Block Contacts as an additional tool that helps members with peace of mind by creating a worry-free space for them to create new connections,” added Ms. Morgan.

The tool can be found in the Profile Settings section of the app.

There, users can enter which of their contacts they prefer not to see, or do not want to be seen on Tinder.

The tool is rolling out to all Tinder users today, but was originally tested in India, Korea, and Japan where it proved popular

The tool is rolling out to all Tinder users today, but was originally tested in India, Korea, and Japan where it proved popular

Whether or not those contacts are on Tinder, they won’t show up as a potential match.

The tool is rolling out to all Tinder users this week, but was originally tested in India, Korea, and Japan, where it proved popular.

According to Tinder, members who used the Block Contacts feature added about a dozen contacts to their block list on average.

The news comes shortly after Tinder announced it will allow users to see if potential matches have had the Covid-19 jab.

Dating apps, including Tinder and Hinge, as well as websites such as Match and Plenty of Fish, will add features that allow users to show others if they’ve had the jab.

In-app bonuses will be given to those who say they have been pricked, although the process will be voluntary without official verification.

HOW DID ONLINE DATING BECOME SO POPULAR?

The very first incarnation of a dating app dates back to 1995 when Match.com was first launched.

The website allowed singles to upload a profile and a photo and chat with people online.

The app was intended to help people who are looking for long-term relationships meet.

eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched.

A plethora of other dating sites with unique target demographics were established over the next 10-15 years, including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009), and Happn (2013).

In 2012, Tinder was launched and was the first swipe-based dating platform.

Its use has snowed since its initial launch, and by March 2014 there were one billion matches per day worldwide.

In 2014, Whitney Wolfe Herd, co-founder of Tinder, launched Bumble, a dating app that empowered women by allowing only women to send the first message.

The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is due to a growing number of younger users with busy schedules.

In the 1990s, online dating was stigmatized as a last-ditch effort to find love.

This belief has disappeared and now about a third of marriages take place between couples who have met online.

A 2014 study found that 84 percent of dating app users used online dating services to seek a romantic relationship.

Twenty-four percent stated that they explicitly used online dating apps for sexual encounters.

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