Tinder is adding a ‘panic button’ to its application that will allow people to alert the police
Tinder is adding a ‘panic button’ to its application that will allow people to alert the police if they feel insecure on a date
- The new panic button requires users to enter the location of a date in advance
- Then, if they press the button for a date, the police can be sent to your location
- It uses a technology that tracks locations made by a company called Noonlight
- The parent company of Tinder Match Group says they will not use the data for marketing
Tinder is adding a ‘panic button’ to its application that will allow people to alert the police if they feel insecure while they are on a date.
It will be extended to the users of the dating service from the end of January in the USA. UU., According to a Wall Street Journal report.
They will use a technology that tracks the location of users and notifies authorities about any security problem created by the Noonlight company.
Tinder has not said when or if the service will be extended to the rest of the world.
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They will use a technology that tracks the location of users and notifies authorities about any security problem created by the Noonlight company
“You should run a dating business as if you were a mother,” Mandy Ginsberg, CEO of Tinder’s parent company, Match Group, told the Wall Street Journal.
‘I think a lot about security, especially on our platforms, and what we can do to reduce bad behavior. There are many things we tell users to do. But if we can provide tools on top of that, we should also do it. ”
Several online companies already offer “real world” security controls, including Uber and Airbnb.
Uber has an emergency button for people who book a trip, as well as for drivers who can send the model, license plate and GPS location to the police.
According to the report, when a Tinder user leaves on a date, they can record information such as time and place.
If they feel threatened by the person they met, they can activate an alert that sends these details to the authorities.
Users can add a badge to their Tinder profile that lets others know they are using the Noonlight feature.
“I compare this to the lawn signal of a security system,” Elie Seidman, CEO of Tinder, told the Wall Street Journal. “It tells people that I am protected, and that is a deterrent.”
When a Tinder user leaves on a date, they can record information such as time and location.
Tinder says that the location information entered by users will not be used for marketing purposes and will be maintained by the third-party company Noonlight, not by the dating application.
The company also had to consider the risk of someone accidentally triggering a false alarm that caused the police to reach a date that was not going well.
“False positives, believe me, we take them into account,” Ginsberg told the newspaper. ‘If someone does not respond, the worst case appears and knocks on the door. It is not the worst in the world.
Noonlight really requires a user to activate an alarm to enter a code; If the user does not respond or responds by saying that it is not safe, emergency services will be called and asked to attend.
Ginsberg said the company was always looking for ways to improve the safety of its users, said “we must always strive to do more.”
How did the online appointment become so popular?
The first incarnation of a dating application dates back to 1995, when Match.com was launched.
The website allowed single people to upload a profile, an image and chat with people online.
The application was intended to allow people looking for long-term relationships to meet.
eHarmony was developed in 2000 and two years later Ashley Madison was launched, a site dedicated to infidelity and cheating.
A large number of other dating sites with a unique demographic objective were created in the next 10-15 years, including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013).
In 2012, Tinder was launched and was the first dating platform based on ‘swiping’.
After its initial launch, its use skyrocketed and in March 2014 there were one billion games per day worldwide.
In 2014, Tinder co-founder Whitney Wolfe Herd launched Bumble, a dating application that empowered women by allowing only women to send the first message.
The popularity of mobile dating applications such as Tinder, Badoo and more recently Bumble is attributable to a growing number of younger users with a busy schedule.
In the 1990s, there was a stigma associated with online dating, as it was considered a last desperate attempt to find love.
This belief has dissipated and now about a third of marriages are between couples who met online.
A 2014 survey found that 84 percent of dating application users used online dating services to find a romantic relationship.
Twenty-four percent stated that they used online dating applications explicitly for sexual encounters.