TikTok’s live video push continues with new features for creators and viewers

TikTok has announced that a whole host of new live video features comes to the popular video app platform for creators and viewers alike, including scheduled ‘events’, picture-in-picture support for iOS and Android, and group live streams with two users. It’s part of the company’s increased efforts to encourage users to create and watch live videos.

Many of the new features align TikTok’s live platform with other live video services, and add the ability for creators to schedule a stream in advance (what TikTok calls a “Live Event”) for viewers to register for. and receive notifications. Creators can also add countdown timers to regular TikTok videos in the form of a sticker to promote their upcoming streams as well.

Also new is the possibility to host a live stream together with a second person (although TechCrunch reports that TikTok is also testing larger shared streams in the future).

TikTok is also expanding the rollout of its already-announced live video Q&A feature to make it easier for hosts to engage with viewers in the middle of a stream. In a similar vein, however, TikTok is adding new comment filtering options to ban specific keywords from live chats, and the ability to designate moderators who can block and mute misbehaving viewers.

Finally, the company is making it easier to find and browse live teams with a dedicated “Live” button already rolled out to viewers’ feeds. TikTok also supports the picture-in-picture modes of iOS and Android, so you can continue to watch TikTok live streams even when you’re not in the app.

TikTok’s live streaming features are still relatively new, especially when compared to industry mainstays like YouTube or Instagram, but the new features rolling out today should help the social video platform to compete better in the future.