TikTok will try to promote its new online marketplace, TikTok Shop, through finance big discounts for the holiday shopping seasonstarting October 27, reports Bloomberg. The social video site reportedly hopes that by subsidizing discounts of up to 50 percent, it can gain traction among American holiday shoppers, who flock to big sales at retailers like Amazon and Walmart each year in November.
Bloomberg says a TikTok spokesperson confirmed the plans, with official Black Friday deals starting at 8 p.m. on November 23 and Cyber Monday deals running from November 28 to 30.
