A few TikTok joke makers spent time and money creating a fake LGBTQ ad for Chipotle and led their local franchise to hang it on the wall – where it stayed for at least a week.
Blake Messick, 20, from Houston, Texas and his friend Javier Neveu did the stunt and went to a park for a romantic Chipotle-eating photo shoot.
They then printed and framed the best photo before having another friend pose as a company employee and hang it up at a nearby restaurant.
Blake Messick, 20, from Houston, Texas and his friend Javier Neveu made a fake LGBT ad for Chipotle and fooled their local franchise to hang it on the wall
Setting up: the couple went to a picturesque place for a photo shoot with some Chipotle food
Work on it: they edited the images with ‘Love for All’ and ‘Chipotle accepts #ChipotleStrong’
In a viral TikTok video that has been viewed and is millions of times fun, Blake says they started a plan “to make a fake LGBT ad and hang it in a Chipotle.”
First they got dressed and went to a picturesque outdoor location with some Chipotle food, bringing a professional photographer they’d paid to shoot them.
They took hundreds of photos, laughed and snacked while posing as a couple.
“We immediately took the photos to Photoshop and added invented Chipotle slogans,” Blake said.
They decided on a photo of both of them smiling, Blake with his arm around Javier as they feed each other.
Among them they wrote “Love for All” and “Chipotle accepts #ChipotleStrong.”
Professional: they printed it out at Walgreens and then bought a list from Target
Fooling around: another friend posing as the company’s “Advertising and Marketing Manager” to go to the local restaurant and hang it up
Above that: the friend hung the poster in the store, where he stayed for at least a week
Hotspot: their poster was placed in a frame before it was hung over a table to make it appear as authentic as possible
They went to Walgreens and had the photo printed on poster-sized paper.
In videos filmed in the store, they can hear roars laugh while they see the printed image.
They then went to Target for a photo frame that seemed ‘legitimate’.
“I’ve spent so much money on this video that it’s actually embarrassing,” Blake said.
Of course they could not walk very well in their local Chipotle and hang themselves, because an employee might recognize that they were in the photo. So Blake got another friend to dress up and present himself as a business person.
The video shows the friend who walks to the counter and asks the manager and tells him that he is the manager of advertising and marketing.
It’s OK! On Instagram, Blake revealed that the official Chipotle account had shared words of approval, with the comment: “Wrong font but nicely done”
Freebies: Blake later said that the chain had “sponsored” him and showed him a bag of free food
‘I am here to implement minor interior changes. I just want this place to look a little friendlier, “he said.
Blake and Javier waited in the parking lot and went wild when they saw pictures of their poster hanging in the store.
“We were pretty surprised it really worked,” he said, adding that it was still a week later.
On Instagram, Blake revealed that the official Chipotle account had shared words of approval, saying, “Wrong font but nicely done.”
They also treated him to free food.
Asian representation: Filipino Americans Jevh Maravilla, 21 (right) and friend Christian Toledo, 25, performed a similar stunt in a McDonald’s in 2018
Blake and Javier may have been inspired by a few students who performed a similar stunt at a McDonald’s in 2018.
Yevh Maravilla, then a 21-year-old student from the University of Houston, worked with friends to create a fake McDonald’s advertising poster and then introduced himself as a “Regional Interior Coordinator” to hang it in a McDonald’s in Pearland, Texas.
Maravilla told I LOVE that a day months earlier, he and his fellow Filipino-American friend, Christian Toledo, ate at the fast foot restaurant and realized that none of the posters had Asians in them.
“They had different races, but no Asians, so we felt it was our duty to place us there,” Maravilla said.
So they took a picture of themselves while eating a McDonald’s burger and fries, matching the style of the real pictures hanging on the walls of the restaurant.
They paid $ 85 to print the image on a large canvas through the Office Depot website and recorded their work for one YouTube video.
Posing: Part of Maravilla and Toledo’s schedule was tracing a McDonald’s uniform shirt at Goodwill, which Maravilla wore to play the role of ‘Regional Interior Coordinator’
Lasting power: according to Maravilla, the poster was on the wall for at least 53 days
Maravilla then succeeded in locating a McDonald’s goodwill shirt at Goodwill – a bargain for less than $ 7 – and set up a fake ID badge that made it appear to anyone who asked that he was Jeff Bergara, a regional interior coordinator of McDonald’s.
They then threw the poster into the Pearland McDonald’s and hung it on the wall without being detected.
Maravilla told Inc. that the fake advertising image has been on McDonald’s wall for 53 days and he waited to reveal the joke on Twitter because he “wanted people to think it was impressive that it was there so long.”
“I hope this can open the eyes of McDonald’s and their company to show more people like me, Asians,” he said Click on 2 Houston.
Maravilla noted that “Asian media representation is not as common as it should be.”
In a statement from DailyMail.com, the franchisee Mariselle Quijano of Pearland McDonald said: “We are proud to emphasize diversity in every aspect of our restaurants. We welcome the creativity of these students and hope to see them again soon in our restaurants. ”