A 17-year-old influencer earns more money every year than the average Australian after becoming a hit on the social media platform TikTok.
Rory Eliza has seen her number of followers hit 1.6 million this month, as the video sharing service became the second most downloaded app behind WhatsApp.
Her talent management agency defines the youngster from Newcastle, New South Wales – who has built up a cult following through her comedy skittes – as a ‘top class’ influencer.
Although she is reluctant about how much money she earns with sponsorship deals, she thinks she earns thousands every week.
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Newcastle-based influencer Rory Eliza (17) (photo) has become a viral internet sensation on TikTok
Rory’s number of followers reached 1.6 million this month and she specializes in comedy skits on the TikTok video sharing service
Rory has already left school, but earns enough money to make her dream job a living
Rory has also put her hobby in a partnership with fast food chain Hungry Jacks and in December led a flash mob-style commercial for the promotion of the new Tropical Whopper burger.
Her videos are a humorous look at her life, while her sponsored content includes clothing from the Superdry brand or a promotion for a music event.
Other promotions in which the online star participated are those for ice cream company Baskin-Robbins and soda giant Fanta.
She started posting content on Musical.ly – which later merged with TikTok – in 2015 before seeing her success explode on the app and find a desk to represent her.
In August, along with other high-profile Australian TikTokers with millions of supporters, she drew a crowd of around 300 people at the opening of a new Superdry store.
The opening of the Melbourne store was so popular that a girl was taken out of school by her mother at the event so she could meet Rory and co-influencers Caleb Finn and Ricky Chainz.
An average day in the life of the teenage TikTok star in Australia
- Rory receives briefs from companies that sponsor her to tell her what kind of videos they want her to make.
- She is also working on her own skits – writing down point by point what she wants for each video.
- She spends around 15 minutes photographing each clip and making sure it is just right
- She can go for a photo shoot that will be uploaded to her Instagram profile
The young person has become a phenomenon by posting short videos of up to 60 seconds about her daily life as a teenager
Rory has turned her hobby into a partnership with fast food chain Hungry Jacks and in December the headline of an advertising film in the style of a flash mob (Rory is on the left in the flash mob)
Between the three together they now have more than ten million followers on the platform.
Rory has already left school, but earns enough money to make her dream job a living.
It has been my dream job since I was young to be an influencer. Now I’m just going to bite the bullet and really go for it.
“It has been my dream job since I was young to be an influencer. Now I’m just going to bite the bullet and really go for it, “she told Daily Mail Australia.
Her management company Born Bred Talent said that Rory is more than the average full-time employee and is in the middle range in terms of income.
The average annual salary nationwide is $ 55,000 per year, according to research by the Australian Institute in 2018.
Despite her success, Rory said she is no longer in close contact with many of her school friends and she has continued her life.
Rory has also appeared on CONVO2019 from the Queensland Government to discuss the challenges of cyberbullying
“It’s actually funny because I’ve lost many friends from school,” Rory said.
“I have a lot of people from school who are nice to me, but they’re the ones who bullied me, so it’s kind of weird.”
TikTok and its Chinese version Douyin’s popularity is largely driven by a teenage audience, with the Asian-Australian community the largest demographic population in the country.
Rory was hand picked by her talent management company to use the power of influencer marketing to combat the online problem
Rory has also used her new fame for a broader social interest, and appeared on CONVO2019 of the Queensland Government to discuss the challenges of cyberbullying.
“I was bullied at school, but I think that has increased my resilience. It’s less hurtful when things are said online than they are personally, “Rory said.
Rory was chosen by Born Bred Talent as “TikTok Queen” to use the power of influencer marketing as a way to combat the online issue.
“Rory has such a positive story and she really was a striking appearance at that event,” said management company founder Clare Winterbourn.
“Now she uses her social media platform to address the problem and she has such a strong and positive story for people who might be bullied.”
What is TikTok
TikTok is a Chinese social media app where users can stream live, create short videos and music videos and GIFs with numerous functions.
The slogan of TikTok is “Let every second count.”
It was the most downloaded app in the US in 2018 and the world’s fourth most downloaded app in 2018, before Instagram and Snapchat.
In 2019, it became the second most downloaded app worldwide behind Whatsapp.
TikTok is known in China as Douyin, where it was launched in 2016 and then made more widely available worldwide in 2017.
Douyin is still the version of the app used in China and can be downloaded separately to TikTok.
Most children use the app to synchronize themselves with lip synchronization to map hits.
It offers users a range of colorful modification and editing tools, including overlapping music, sound, animated stickers, filters, and augmented reality (AR) for creating short videos.
The Beijing-based social network has more than 500 million active users and the company is now worth more than $ 75 billion (£ 58 billion).